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7 Jun

Lawn: Time to brand your prints

Given Pakistan’s obsession with lawn prints, it is odd that no designer has been able to come up with a single, signature print. Pakistan would be a tropical paradise if it had even a fraction of the robust vibrancy of nature that is exhibited on its lawn prints. I don’t think there is a leaf, a sprig or a species of flower that hasn’t been celebrated in two colour ways each. From parrots to parakeets, crows, sparrows, swallows, peacocks, flamingos, penguins, robins, hummingbirds and many other birds of paradise, the number of species visible on lawn prints would make any bird lover proud. But in this wild celebration of nature, where is the signature? How do we distinguish one label from...
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7 Jun

LSA2016 is right around the corner

The Lux Style Awards nominations for excellence in 2015 were announced in an event speckled with stardust, humour and the usual rise of controversies. Mocktails did the rounds while guests – mostly this year’s nominees, judges, jury members and the media - waited for the official proceedings to begin. Grandiose LSA branding provided an apt backdrop for photo ops while the more adventurous ventured inside the ‘LSA Booth’, a space designed to make anyone inside appear to be on a magazine cover. Moving inside the main show area, a lavish round table arrangement held together an interior speckled with white floral arrangements, crystal ornamentation and an overall luxurious set up. The press conference held to announce nominations for the 15th annual...
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