With the fad of opening up their own fashion brands hitting Bollywood hard, it seems that everyone wants to be the next Sonam Kapoor. The latest to make that decision is none other than Anushka Sharma with her new clothing line, ‘NUSH’.
Working for over a year on her signature clothing line, Anushka has been involved in choosing the styles, colours and fabrics that will be showcased in NUSH.
Speaking about her new venture to an Indian publication, Anushka Sharma said,
“My nature is such, that if I’m choosing to do something, I become completely involved. NUSH, my clothing line is my second entrepreneurial venture after my production banner Clean Slate Films. Now with clothing, I not only had to do something that I really believed in but also keep in mind that each one of us is unique and have our own dressing styles that suit us.”
Inspired by Anushka Sharma’s fashion aesthetic and launched with a firm focus of instilling everyday fashion for everyday women, NUSH focuses on bringing high-street chic products to the market.
“As a young girl, shopping for clothes that suited my sense of fashion under one roof was a struggle. I would end up going to different stores to put together the right casual ensemble”, Anushka said. “With NUSH, we endeavour to bring fashionable and beautiful clothes that you can wear to work, to college, to an evening do or even just to hang out casually, all under one label,” She added, talking about the relaxed nature of her line.
NUSH will be available at Shoppers Stop in the large format stores, online exclusively on Myntra, and across various shop-in-shop outlets across India.