Internationally acclaimed and leading luxury watch brand ‘Omega’ have successfully tapped into Pakistan’s market and for the very first time held their photoshoot in the country. Many renowned names from all over the world have represented the prestigious Swiss watchmaker, including Nicole Kidman, George Clooney, Daniel Craig and Eddie Redmayne. And the talent chosen by the brand for a shoot in Pakistan is supermodel Mushk Kaleem.

Marking the first ever shoot for Omega in Pakistan for their eyewear, jewelry, watches, and accessories, this is a milestone, made possible by the highly talented Pakistani crew that worked hard to achieve the international standards. The whole team consisted of Pakistanis from the production team to the model. This is itself an achievement which has given a platform for the Pakistani talent to shine and get a spot in international limelight.

The photoshoot for Omega has opened doors for other international brands with the same stature to come to Pakistan and work with our resources. It will also encourage other global brands to trust and appreciate the unique talent we have to execute similar projects.

Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Omega has been the official timekeeper of the Olympic Games since 1932. James Bond has worn it in films since 1995; other famous Omega wearers, past and present, include Buzz Aldrin, President John F. Kennedy, Elvis Presley, and Prince William.

Here’s a sneak peek into the photoshoot: