When the worlds of fashion and beauty collide, there is always a charismatic explosion of creativity and brilliance. It lights up our eyes to see a good makeup brand teaming up with a fashion powerhouse and it is equally gratifying to see how then makeup becomes a part of a bigger picture in order to complete a look. The latest to join hands are Alkaram Studio and Maybelline New York, marking the biggest beauty and fashion collaboration in Pakistan.
The power duo
Head over to any of the 6 biggest Alkaram stores across the country and you will find a Maybelline New York kiosk there. Pick some of your favourite designs from Alkaram Studio’s latest collections and then you can easily find the right products for you look from Maybelline’s makeup essentials.
Iqra Aziz kicked off the Alkaram x Maybelline campaign with a styling video. The actress did a full face of makeup with Maybelline products and completed her look with a beautiful Alkaram Studio outfit. From foundation, concealer, blush, lip tints, lipstick to kajal, mascara, eyeliner and highlighter, every makeup essential is available at the kiosk. Take a hint and make a list!
In order to boost the campaign and receive genuine reviews, PR packages were dispatched to several bloggers, influencers and publications, which included an Alkaram outfit from their Calico – Pret Collection and several Maybelline products, including the Fit Me Foundation, Age Rewind Concealer, the Super Stay lipsticks, blush, highlighter and more! Influential names like Alizeh Pasha, Maliha Rehman, Dua Amjad and more reviewed these PR packages on social media.
To get a clear picture and hands-on experience, influencers like Hunaina Rasool, Javeriya Rajput, Kainat Faisal raided Alkaram stores and showed the entire Calico collection + the colorful Maybelline kiosk on social media. That’s not it; they also brought the products and made styling videos at home to #completethelook.
So, when are you planning your visit to the nearest Alkaram store?