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30 Sep

Ammara Khan casts monochrome magic with new Flo collection

Ammara Khan

Colour contrasts are hard to master. You need to keep in mind several elements like weather, complexion and occasion to harmonize the style. However, wearing one color is anything but boring and Ammara Khan proves just that with her new line — Flo — comprising read-to-wear single-hue separates and 2-piece suits in a feminine palette.

Ammara Khan decodes the styling sorcery behind monochromatic looks with a muse who looks vivacious, high-spirited and full of life. The fashion campaign is an accurate representation of effortless sophistication synonymous with Ammara Khan’s label. The pulse of the Flo capsule is Ammara’s elegant signature style, fusing intricate details, laces, delicate embroideries and soft hues with a pop of bright neon. The line exudes a flirty, fun and feminine vibe.

Here’s a quick look at some of our favourites from the Flo collection:


Interlaced with elegance


Sophisticated and modest yet cool and serene, this lacey shirt is just beautiful. One look at the Crème de mint Kaftaan reveals layers of textured fabric; embroidered cotton net base with luxurious lace details, hand embellishments fused with crystals, pearls and appliquéd lace neckline. Tailored to perfection, this statement look is ideal for evening soirees.


Ammara Khan


If mint isn’t your go-to color, try this long pure silk chiffon karandi kurta in peach. With insets of varying fabrics and lace trims, this ensemble is grace personified. A hand-embellished neckline with beads, sequins, pearls and soft pink tassels. An embellished white dupatta and straight pants will take the look up a notch if paired with this sheer delicacy.


White wash


You can never go wrong with a pearl white ensemble. Ammara Khan shows us ample of ways to pull off a head-to-toe white look. Opt for a pristine white kurta in luxe pure silk organza with embroidered details. Adorned with laces in varying patterns to replicate textures and sprinkled with crystals and pearls to add sparkle, this exquisite number incorporates beautiful embroidery and pleating techniques. A cotton shalwar with sheer fabric adds to the pretty glam of the outfit.



If you are looking for something more smart and casual then pure linen should be your pick. This chic tunic is an epitome of understated glam. With a Victorian collar and striped fabric buttons along with lace trims and fine pleats, this one is ideal for everyday wear. In case you need a hint of color, then this self-textured crisp shirt with bright floral embroidery on sleeves and neckline is a must-have in your wardrobe. Different eyelet laces of chikan fabric on cuffs make it trendy.


Night out



If white is not your color then you must love the other end of the color spectrum, black. Ammara has fused different stunning patterns of silk lace trims to make this all-black number. Insets of silk organza and jeweled tassels are combined in this beautiful monochrome kaftan, which can be paired with a variety of lowers. You can also try one with a hint of blue in it. Delicate scallops with floral embroidery adorn this chikan ensemble. These all-black dresses will last many seasons with their magical appeal.


Pastel parade



Pastels like powder blue, soft green and blush pink are also some of the highlights of Ammara’s assortment. These subtle pieces also pack a powerful punch of panache if styled right. With lace details, floral motifs, frayed edges, appliqué work and fun tailoring details, these pieces look playful and revive our love for flora and fauna.

Check out the complete Flo collection online and order your favorite before it’s sold out!


The Haute Team

This article is written by one of our competent team members.

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