Shaan Shahidâ€™s directorial venture, Arth 2: The destination, is set to release in a few days and itâ€™s their most recent promotional campaign that has grabbed the most attention.
In collaboration with UN Women Pakistan, a video starring the Arth 2 cast brings to light one of the most common forms of abuse, i.e. domestic violence. The video shows the female leads adopting the roles of women in an abusive marriage, rattling off a list of trivial reasons used by abusive husbands against their wives. The cast questions the meaning of â€˜a good manâ€™, and calls for change on this deeply-rooted issue.
One of the most common forms of violence against women is Intimate Partner Violence (IPV), not just in Pakistan but around the world. According to the World Health Organization (WHO), intimate partner violence includes acts of physical aggression, psychological abuse, and various controlling behaviors. The term â€˜domestic violenceâ€™ is sometimes used in many countries to refer to IPV, but the term can also encompass child or elder abuse, or abuse by any member of a household.According to the official data from the Government of Pakistan, 39 percent of ever-married women, aged 15-49, report having experienced physical and/or emotional violence from their spouse. 52 percent of Pakistani women who experienced violence never sought help or never told anyone about the violence they had experienced. (Pakistan Demographic and Health Survey, 2012-2013)Women and men need to continue speaking about the menace of intimate partner violence and stand together to stop it. Acknowledging the gravity and prevalence of this abusive practice as well as breaking the silence is just the first step, but is essential towards achieving the broader goal of gender equality.UN Women Pakistan remains firmly committed to supporting our government, civil society, and media partners to combat IPV through advocacy, research, strengthening of laws, enhancing capacities of law enforcement to protect survivors and afford timely access to justice services. Disclaimer: This video is a Public Service Announcement (PSA) featuring the lead actors of the Pakistani film Arth – The Destination (Shaan Shahid, Humaima Malick, Mohib Mirza and Uzma Hassan) due for release this month. UN Women does not necessarily endorse all the views or content contained in the feature film. The PSA however, is a collaborative production challenging deep-rooted patriarchy and raising greater awareness on IPV, one of the key social issues highlighted in the film.CC: UN Women, UN Women Asia and the Pacific, SayNO – UNiTE to End Violence Against Women, Uks Research Center, Shirkat Gah – Women's Resource Centre, Malang Media
Posted by UN Women Pakistan on Donnerstag, 14. Dezember 2017
Intimate Partner Violence (IPV) includes acts of physical aggression, psychological abuse, and various controlling behaviours. Alarming statistics from the official data from the Government of Pakistan show that 39 percent of ever-married women, aged 15-49, report having experienced physical and/or emotional violence from their spouse. It is also reported that 52 percent of Pakistani women who experienced violence never spoke about it.
UN Women Pakistan has recently brought out some highly applaudable campaigns on serious issues that need to be addressed, including their collaboration with designer Ali Xeeshan against child marriages.