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8 Jan

Khaadi celebrates 20 vibrant years in Pakistan and beyond

Pakistan’s premier retail brand Khaadi celebrates its 20th anniversary this year; revering their journey of self-discovery that has led the fashion house to a vibrant path. With Shamoon Sultan at the creative helm and his wife Saira Raza as Chief Design officer, Khaadi has stayed not only relevant but cognizant over the years. The brand originated on 13th December 1998 like a modern-day startup and since then there has been no looking back. What began as a 400 square foot store in Zamzama, has now expanded to over 500000 square feet of retail space with 43 outlets nationwide and 20 overseas. The most successful brands in the world are those which manage the tricky balance of design and business. Modern-day fashion houses...
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