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4 Apr

PFDC & Sunsilk Fashion Week Day Two

Akif's 20-piece collection for autumn/winter 2011 was the highlight of the evening TOP FOUR COLLECTIONS OF THE DAY: 1. Akif 2. Khaadi Khaas 3. Republic 4. Sadaf Malaterre PRODUCTION OF THE DAY With corsages, bubbles and cupcakes, Karma spins girlie magic at their show. KARMA: replete with roses, bubbles and pretty cupcakes for the front rows, this showing was picture perfect as far as production goes. The collection, though not razor sharp in design, had some interesting pieces and indicated that Maheen Kardar was finally rerouting herself back into the game with her own vision for her label. Runner up: Asifa & Nabeel for bringing chandeliers and live qawwals to the runway. DISAPPOINTMENTS OF THE DAY 1. Sarah Salman for showcasing the most...
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31 Mar

PFDC & Sunsilk Fashion Week Day One contd…

Ather Hafeez and Maheen Khan rolled into one, Mohsin is a fresh gust of wind blowing in from Quetta Thank God the cricket fuss and fever is over and we can all detox and go back to leading our normal lives. Back to fashion, Day One at fashion week impressed and we're all set for today's lineup which opens with Karma and moves on to Republic, Sara Salman, Akif, Sadaf Malaterre, Rizwanullah, Asifa & Nabeel and a Khaadi Khaas finale. But let's go back a step before we take two steps forward. Muse The young label once again surprised and impressed with its simplicity of design, which was clean and very focussed. Elegant in its approach of eveningwear, it...
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30 Mar

PFDC & Sunsilk Fashion Week: Day One

In true cricket spirit, here I am reporting fashion week live from Lahore. We are here at the Expo Centre Stadium for the first day of the test match where the Pakistan Fashion Design Council is expected to bowl eight overs with a line up of Nickie Nina, Beekay, Zaheer Abbas, Yahsir Waheed, Sahar Atif, Muse, Mohsin, Fahad Hussayn and Sublime. The weather conditions are bright and the pitch looks good as it’s been jacked up a couple of feet. Fashion week’s beeches are packed with Lahore’s socialite spectators and a few fashion enthusiasts from Karachi who are here to cheer for their team. There we see Rizwan Beyg here in the VIP enclosure for Adnan Pardesy and Zaheer Abbas....
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28 Mar

Strife after fashion week

What happens when fashion weeks’ red carpets are rolled up and bright lights turned out? The idea behind any fashion week in the world is trade but retail reality is not so ideal for designers in Pakistan Almost six months after an event in Karachi, the PFDC & Sunsilk Fashion Week is wheeling its way back to Lahore. Pakistan Fashion Design Council, one of the country’s two main fashion councils, made a commitment to hosting fashion week alternately in Karachi and Lahore. And as the event approaches, Lahore’s fashionable elite is airing out its designer wardrobes and getting that final shot of Botox for extra measures. It is essential to look flawless on the red carpet and there’s so much focus on...
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26 Mar

Hilary Alexander, value addition to the upcoming fashion week

As far as memory serves me, fashion commentator Hilary Alexander was first scheduled to come to Pakistan for the original Pakistan Fashion Week, planned and panned back in 2007. PFW, a Jang Group project for which IMG was roped in, never materialized but the Pakistan Fashion Design Council (one of the country's TWO fashion councils) has managed to invite her for their event next week. Alexander will no doubt bring extensive experience and value to PFDC's table. Hopefully they’ll be listening to it all. Hilary Alexander won the British Fashion Journalist of the Year award in 1998, then again in 2003. This year the CFDA (Council of Fashion Designers of America) will be conferring the Eugenia Shepphard award for media to her....
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24 Mar

Strike a deal, there’s nothing to it!

Fashion has historically collaborated with popular artistes, striking deals that have benefitted both, but in Pakistan this equation is a little too complicated for credit. (Dawn Images, June 6 2010) Pop icon Ali Zafar poses for the SS 2011 Stoneage campaign We all love to talk about fashion but in reality, fashion exists in an elitist bubble that not many of us are privy to, especially not in Pakistan where the fashionable middle class is stripped to a minority. Fashion designers are still catering largely to the slim margin of elite society that can afford to splurge thousands on clothes. And there are only a few designers who are taking the leap of faith and jumping out of the...
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24 Mar

Why are there two fashion weeks, anyway

(Published Sunday, 03 Jan, 2010) ‘It’s simply because there are two fashion councils led by ego, as opposed to logic.’ Pakistan is perhaps the only country in the world that has two fashion councils. Many countries have several fashion weeks, but only one fashion council. The United States of America has the Council of Fashion Designers of America, the United Kingdom has the British Fashion Council and nearer to home, India has the Fashion Design Council of India. Fashion Councils are usually non-profit organisations, working towards the growth of the industry and fashion weeks are part of the resulting growth curve. Pakistan’s two fashion councils can be seen as two influential cartels: the Pakistan Fashion Design Council (PFDC or Lahore Council) under their...
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24 Mar

A fashion week for Lahore

(Dawn Feb 2010) Though not the first, it has to be said that the PFDC Sunsilk Fashion Week was the most organized Pakistan has seen so far. The graceful Iman Ahmad of Body Focus takes a bow at the debut PFDC & Sunsilk Fashion Week in Lahore. She has not shown since.   As a trade event, the fashion week held in Lahore last week had its vital statistics in place: there were buyers in the front rows and a hustle bustle of media all over the place. The four-days scheduled 32 collections – some great and some atrocious – with the sole purpose of generating business and building a professional profile for Pakistan’s fashion industry, something only fashion weeks...
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20 Mar

Look forward to Adnan Pardesy at fashion week

The PFDC & Sunsilk Fashion Week kicks off next week and this time on, while ace designer and fashion week's biggest success story Kamiar Rokni, will not be showing many talented designers from Karachi will be making their Lahore runway debut. Adnan Pardesy is one of them. His will certainly be a show to look forward to. "It was high time I showed in Lahore since I have been stocking there for quite some time now and my production is well in control. I have been very impressed with the professionalism of components like Lotus and felt it would be a good experience," Pardesy spoke to me from his workshop late Saturday night. He was celebrating the success of the Pakistani...
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11 Mar

Publicity stunt or massive let down?

Sushmita nahin, Mathira! The only real celebrity at the Crescent show. No one prints animals and figures as animals and figures do not appeal to the conservative masses that feel they are unIslamic. This style sacrifice (a pun, that we see in the monotony of lawn prints) is what happens when you commercialize fashion. And that's exactly why lawn can never be fashion! OVER TO CRESCENT: It was an arrow in the dark that Sushmita Sen would be making an appearance at the Crescent lawn launch but considering the fact that millions had been thrown her way, it wasn't entirely unbelievable. I mean, we all know that Bollywood celebrities have come to private 'functions' in Pakistan and performed...
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