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1 May

‘WHAT IF’ THE ROYAL WEDDING WAS HELD IN PAKISTAN

His Royal Highness Nawab Shahabuddin Mohammad Akbar the XXIII (popularly known as Prince Akbar) is all set to marry Sonya Usmani in what is marked to be the wedding of modern day Pakistan. As the country winces under inflation and instability, many are making discounts for a day that’ll bring a spirit of celebration, formerly expected from the cricket team. The government, as expected, has announced Friday April 29, as a national holiday. Critics believe the royal display of wealth a show of apathy towards the nation’s crumbling economy – “They’re using the taxpayers money to pay Nizamuddin’s bill,” - argued one socialite who wasn’t on event manager Frieha Altaf’s guest list. But Royal Family spokespeople are arguing that since most...
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1 May

DMD: Smoking up a storm!

Dum Maaro Dum looks into drug-hit Goa  Exactly thirty years after Zeenat Aman created a cult with the original song, the newly released Dum Maaro Dum movie opens in rave-ridden tourist destination Goa that has been severely hit by the drug trade. Pockets of peddlers (Nigerian, Israeli, Russian and French) are powered by Lorsa Biscuita (Aditya Pancholi) who has a finger in every corporate pie in the book. The identity of powerful drug baron - Michael Barbossa - remains a mystery till the very end though the thrilling tone of the film leads you into suspecting the most unsuspicious bystanders. The Chief Minister of Goa appoints ACP Vishnu Kamath (Abhishek Bachcan) to combat the growing plague that has taken Kamath’s family as...
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27 Apr

The Talented Mr Javeri

Wanted: one KaraCHAKRA bag! I'm really disappointed in Tapu Javeri. I mean why would anyone in their right frame of mind do this to women who are already suffering under the weight of inflation, national insecurity, heat and other problems. But it just shows the apathetic and insensitive nature of Mr Javeri that he would go and launch a limited edition of KaraChakra bags that are to die for. OH isn't that peachy: another thing to die for! The bags feature psychadelic imagery of Karachi: you can pick out landmarks like Frere Hall, Empress Market, Tower, The Habib Bank building as well as camels on SeaView/Clifton beach etc. NOW is when someone has finally started looking into the beauty of the city...
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26 Apr

Confessions of a scentaholic

Schehrezade Spa in Karachi knocks in the heady scent of essential oils and explains why a massage isn’t completely effective without a blend that’s customized for you. Forget retail therapy for just a second because as you enter the equally gratifying world of aromatherapy you’ll realize what you’ve been missing. I know I’ve been long gone from this space, throwing myself completely into fashion, fashion week and the correlating work that has equated to something very close to stress-hell. But lucky for me that I chanced upon a heavenly space in Karachi – a haven of holistic health – that helped me keep my sanity intact when all madness was running lose. All of you addicted to their massages, those stress-easing sessions...
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19 Apr

Why BCW is charging stylists, a clarification

 In a brief conversation with Shanaz Ramzi, Hum TV's GM Public Relations and Bridal Couture Week's official spokesperson responded with a clarification as to why stylists were being charged a grand sum of 200,000 rupees for providing a service at BCW. "Bridal Couture Week works differently from a regular fashion week," she told me today. "We are selling them (stylists) complete advertising packages and that is essentially what they are paying for. They will be providing a service, but we are providing them invaluable air time on Hum TV and Style 360. They will be getting incredible mileage, which is why they are okay with this arrangement. They have already been appearing on morning shows. Designers are charged to showcase on...
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15 Apr

PFDC-L’Oreal Paris Bridal Week versus BCW!

It may be another tongue twisting event in Pakistan's already choc-a-bloc fashion week schedule but a Bridal Couture week is just up Lahore's right alley and it's a welcome addition despite the saturation. Spotted at the press conference: Sara Shahid, Nickie and Nina, Maheen Kardar, Shahzad Raza, QYT, Hani Taha, Fahad Hissayn, Maram, Zara Shahjahan and others. Also, a Bridal Couture Week, or any fashion 'week' rightfully belongs to (any) fashion council instead of corporations that just get involved in fashion for the profit. Why else, I ask, would Style 360's Bridal Couture Week be charging stylists for providing a service? "I've paid 800,000 (8 lakhs) for four shows," says Saba Ansari. "They have scheduled two shows a day...
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11 Apr

Enter the world of HSY prints

Hassan Sheheryar Yasin: the man behind the machinery! It’s impossible to imagine Pakistani fashion without the phenomenon that is HSY and it’s impossible not to love him for the value he adds to it. A brand that has the slickest marketing machinery in fashion, a label that is unabashedly consumer driven and a man that would be Pakistan’s Shah Rukh Khan had he stepped into films instead of fashion. Because HSY is a star more than anything else. I can imagine him waking up everyday and finding pleasure in media attention of any sort: interview or quote, picture or profile. The launch of HSY Prints, of course, takes his stardom to another level. For someone who has never...
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10 Apr

Is the beauty of fashion week skin deep?

Sublime by Sara Shahid: Pakistani fashion in co-existence with different elements of society The PFDC Sunsilk Fashion Week held last week looked better than ever but without a concrete business model it remains to be a flash of beauty at best. Out of the twenty-five collections shown at PFDC & Sunsilk Fashion Week, an impressive twenty plus added either elements of handcrafted couture, well-defined trends in street wear or high voltage drama to the value of Pakistani fashion. As that value was emitted out to the world via the media – local and international that included Telegraph, Times London, IANS and Elle India – it built recognition for this country’s fashion industry as it has never known before. Recognition,...
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