When a brand partners with a celebrity, it is not just about finding a pretty face representative but to find someone who embodies the story a brand wishes to articulate.
For their latest collection, Festive Volume 1, Alkaram tapped silver screen’s favourite Ayeza Khan as their brand ambassador. Ayeza is perhaps one of the most recognized talents from our drama serial industry and has played a number of lead roles that showcase her diverse acting range. Known for her roles in Pyarey Afzal, Mere Meherban and Toh Dil Ka Kia Hua, Ayeza is a well-loved household name.
She is a star whose charm transcends off-screen winning her legions of fans; she boasts over 1.5 million followers on social media and a search for her on Instagram leads to more fan pages than one can scroll through. The actress, mom and social media star is graceful and stylish which resonates with fans from her work and fashion sense.
Ayeza joined Alkaram at the launch of their Festive Collection at Lucky One Mall. The mall was packed with excited fans who waited to greet her. AlKaram organized a meet and greet with the actress where fans were able to say hello, seize the opportunity to snap a few selfies and hear the actress speak on why she’s joined hands with the iconic clothing brand.
With a beaming smile, Ayeza demonstrated why brands pick their ambassadors with so much care and thought. Ayeza, through her joyous outlook and enthusiasm, while meeting everyone, truly embodied the festivity and celebration the collection has encapsulated.
Clad in an outfit from Festive Volume 1, she wore a romantic light spring shade of green and taupe with an orange floral print topped with embroidery work in similar hues. The outfit, that stood out amongst the crowd with its contrasting palette, is a perfect choice for the warm months and the upcoming season. Ayeza paired it with straight pants complete with side seam 3-D detailing and a dupatta with an orange border flowing through.
With simple hair pulled back from the face and minimal accessories Ayeza complimented the collection that promises looks that are versatile enough to transition from daytime chic to nighttime opulence simply by donning on heels, some jewellery and a pop of colour on the lips.
Alkaram Festive collection Vol 1 is comprised of semi and formal wear ensembles made with top quality, light as air chiffons, luxurious silks and brocaded jacquard in hues of maroons, reds, and coppers – taking a bold approach on a breezy canvas for the upcoming summer months especially for celebratory events, with Eid right around the corner. Each outfit is embellished with unfussy, cohesive and intricate embroidery lending to their multifaceted collection. Alkaram’s Festive Collection is available in stores nationwide and Online on alkaramstudio.com