BeyoncÃ© has announced a new capsule collection with luxury fashion brand Balmain launching this Friday.
BalmainÂ will launch a three-piece Balmain x BeyoncÃ© collection in itsÂ flagship store in Paris , with the items going on sale on their respective websites the same day.Â The collection will comprise yellow and pink sweatshirts BeyoncÃ© wore on stage at Coachella, it will also include a black tee with the same sorority-inspired graphic.
Balmain creative director Olivier Rousteing said,â€œWhen she saw all the dancers loving the outfitâ€”and she was loving her own outfit â€” she realised that what we were creating on stage for her, for all the dancers, was something really impactful.â€
â€œI worked really long with her on the Beychella moments, and the fact that we can release this collaboration that is based on our creativity, BeyoncÃ© and I, is really a big, big step for fashion and music together,â€ continued Olivier. â€œBeyoncÃ©, sheâ€™s such a perfectionist; sheâ€™s someone that is so strong and has such a great point of view. Sheâ€™s about feminism, empowering women, and the idea of bringing that collaboration where we can share the same ideas, the same vision of music, the same vision of fashion, the same vision of what is going on in the world, itâ€™s more than just clothes. Itâ€™s a strong message, and Iâ€™m really proud to be a part of that.â€
Proceeds from the collaboration will benefit the United Negro College Fund, following BeyoncÃ©â€™s $100,000 donation to four historically black colleges after her Coachella set.
â€œThe donation was the main goal of this collaboration,â€ says Rousteing. â€œWe donâ€™t forget where we come from. This is really, really importantâ€”I come from an orphanage, you know. I think there is something really emotional about our collaboration.â€