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20 Jun

The BLS guide to picking and maintaining perfect lingerie

We all love looking great for all occasions. But as any woman with a decent sense of style knows, beauty literally comes from within – within your clothes, that is! If you’ve got on your favorite floaty, salmon-pink summer top and the perfect pair of white pants to go with it, but have a visible panty line, bra cups that show, or underwear that is uncomfortable in general: that’s a deal breaker, ladies!

Thanks to the availability of international brands like British Lingerie Studio, buying the perfect innerwear has suddenly become possible in Pakistan. So, before you begin to indulge, you need to know what kind of bra to pair with which of your outfits, and how to make sure your investment into good underwear lasts. Here’s our handy list of underwear essentials to tick off your list:

Color code: Always own a few neutrals; two pairs of nude, and one each of white and black will ensure you will never have to rummage through your closet to find appropriate underwear for any outfit, or *shudder* have to change your outfit to suit your innerwear.

No lines, please: This is such a fashion faux pas! Make sure the bra you wear sits well with the fabric of your top. Lacy details will show through clingy fabrics, as will thickly padded cups. Err on the side of caution and invest in a couple of t-shirt bras to rock with your fitted tops and create a smooth silhouette.

Rotate: Try not to over-wear your favourite piece of underwear, please. 5 sets of bras and panties will ensure you always have a clean set on hand, and you wont be over washing, over wearing, or overusing any one of them, hence making them last longer.

Loosen up: This is actually pretty cool; a bra that fits you on the loosest setting will serve you longer, as it loses elasticity with wear and wash.

Have your pretty pieces: Being sensible about underwear doesn’t mean you can’t have fun with it! British Lingerie Studio is located in Karachi, Islamabad, Lahore, Gujranwala, Sialkot and Bahawalpur (check out store locations here (link to FB page)) and stocks some super cute pieces that are comfortable and durable too.



BLS’s brand philosophy is: ‘being proud of who you are, confidence, happiness and looking good inside out!’

The brand offers fancy, sheer, sensual pieces as well as more practical underwear that doesn’t compromise on aesthetics either. The best part is, there is a variety of sizes as well as styles available at the store!

Now you know what kind of underwear you need; but the question remains: how can you make it last?

The answer is simple: hand wash.

If you don’t want to go through the trying task of washing underwear daily, wear and toss into the laundry all week and set a day to wash your lingerie. Keep a separate small bowls for bras and panties, and then soak both at the same time in their respective bowls. Lukewarm water and mild detergent should do the trick. Soak for up to an hour, then rinse with cold water. Remember, squeeze, don’t wring! Then lay everything flat down on a towel on the floor and enjoy clean, gorgeous undies for the rest of the week!

Let us know if our lingerie hacks helped you as much as they have helped us.

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The Haute Team

This article is written by one of our competent team members.