After three tumultuous days for Pakistani cinema on Eid-Ul-Azha, box office collections for Jawani Phir Nahi Ani 2 (JPNA 2), Load Wedding, and Parwaaz Hai Junoon are finally out.
According to independent box office websites and sources, while the two ensemble cast films, JPNA 2 and PHJ seem to be in the lead, Fahad Mustafa’s Load Wedding seem to be in trouble – given its low screen allocation all over Pakistan.
Although no official statement reveals why the latter has been given fewer screen space than the other two – at some places at a ratio of 1:3 – it may point towards the overall budget of the other two films, which lead by their star power and mega-budgets, in comparison.
Having said that, all three films have managed to elevate Eid for cinema lovers in Pakistan. While Load Wedding has raked in close to PKR 4.5 Crore worldwide, the Humayun Saeed starrer and PHJ have collected PKR 10.72 Crore and PKR 6 Crore worldwide, respectively.
While the numbers point towards a clear victor this Eid, it also opens up the podium to questions over PR mechanisms, because if the public choice is to be taken into consideration, all three films have seen full-houses. Yet, the numbers speak a different language altogether.
Who will emerge as the Titan out of the three? We shall find out in a week’s time!
- Disclaimer: All numbers and figures in the article have been provided by independent box office websites and Something Haute holds no responsibility for any discrepancy.