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21 Oct

PFDC Sunsilk Fashion Week Day One

Fashion week took off on a dignified, progressive note where the fashion was concerned. Akif's finale, a tribute to the basant festival Maria B: This has got to be Maria's best collection so far. It was commercially safe and a bit limited in lower options but the sleek tunics more than made up. Hemlines went up a bit, came into asymmetrical lines and shapes remained loose and practical. Zonia: The young PIFD student showcased an extended version of her graduate collection. Well detailed and fluid in colours. Zaheer Abbas: Certainly an evolved collection, this homage to Roman statues had movement and fluidity. Embellishment was retrained and ornamental, whereas the choice of fabric and colour palette is where the designer played...
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16 Oct

Fashion Week Wish List

Tapu Javeri sitting on a customized chair in the Casa Hamza VIP Lounge at the very first PFDC Sunsilk Fashion Week in Lahore. Should have appreciated a good thing while it lasted! Fashion week is coming up, yet again. And life would be so much more pleasurable if the following 'perks' were made available at local fashion weeks, hence making the long working hours a little less stressful...
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16 Oct

“I’m deeply impressed by what I have seen and want to take Pakistani designers to the world stage arena.”

 - Australian fashion consultant Margaret Rushe Farrell talks about liaising between Australia, Europe and Pakistan. Fashion consultant Margaret Rushe “We came here with no expectations at all,” Margaret Rushe Farrell, the Australian consultant visiting Karachi Fashion Week told me over a sun-dappled lunch at Café Koel. Monday afternoon was the first meal the buyers were allowed outside of the hotel, as KFW’s neck-break schedule had them tied down to the venue for four days. “I am so deeply impressed by what I have seen,” she continued. “I want to take Pakistani designers to the world stage arena. I want to show the world that Pakistan is not about guns and fighting but also about fashion. It should be a...
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11 Oct

So who’s showing at the PFDC Sunsilk Fashion Week?

Karachi Fashion Week is behind us and was certainly better than expected. Over now to PFDC Sunsilk Fashion Week, the next council-endorsed (and therefore credible) fashion week to be held. There are some exciting new names as well as the tried and tested. There is also an absence of many regulars, who have preferred to hold out for PFDC's bridal week scheduled to take place in Lahore next month. Here's the first teaser to Pakistan's most established platform for pret a porter...
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10 Oct

Karachi Fashion Week ends on a patriotic high-note

There are two things that make good fashion work: confidence and contextualization. Any designer who has the confidence to design what is ingrained in his persona and also manages to make it relevant to the world around us has higher chances of impressing his audience. And that’s exactly why Sanam Agha, Munib Nawaz and above all, Yousuf Bashir Qureshi left a strong imprint on the last day of Karachi Fashion Week. Usman Dittu’s collection was a bit all over the place but his couture saris proved once again, that precision of pattern (especially when it comes to sari blouses) is his identity mark. Clean cut and contemporary. A definite trend for men and women alike, a happy...
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8 Oct

Karachi Fashion Week in a nutshell

[youtube=http://www.youtube.com/watch?v=4DhkOc2GehY] In my opinion, here’s what can be appreciated about KFW… 1. The platform is sticking by its word on being regular on the calendar. KFW is a follow up to IFW (Islamabad Fashion Week) that was held in January earlier this year. Both KFW and IFW fall under Arshad Siddiqui's newly found Pakistan Fashion Council. 2. The runway, thanks to CEO Tariq Amin’s refined aesthetic, was impressive. 3. KFW shows started on time, with negligible twenty minute delays. The days wrapped up, quite wonderfully for PST, around 10pm. 4. As part of a larger picture, KFW is a launch pad for new or undiscovered designers, designers that may or may not make it to the country’s more credible PFDC Sunsilk Fashion Week that has...
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8 Oct

The fashion at Karachi Fashion Week…

Nadya Mistry Karachi Fashion Week, organized by Triple E’s Arshad Siddiqui with Tariq Amin as CEO, kicked off on Thursday with several undiscovered designers out of which Jazib Qamar emerged a star. I didn’t catch the first day or the first half of the second day (as I’m not covering this event for any publication other than my own) but was eager to go for the second half to experience what was being talked about as a constructive platform for Pakistani high street brands and uncelebrated yet talented designers. Attractions on Day Two (for me) were Nadya Mistry, MAK (as he has been a student of my Fashion Media class), Mona J (another FaMed student responsible for styling...
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6 Oct

Ensemble’s charity drive takes fashion on a night out

NEWS ALERT: Ensemble Lahore will be moving into 10Q, a space formerly occupied by the PFDC Boulevard. Mahin Hussain Shehrnaz Husain Multi-retail stores offering desirable fashion labels are popping up every week, in almost every nook and commercial cranny of Pakistan's big cities. There are countless in Karachi, Lahore, Islamabad and even Faisalabad though I wouldn't label all of them with a  'desirable' stamp of approval. It can still be safely said that Labels, The Designers and Ensemble are three of the biggest names in one-stop fashion stores, followed very closely by Melange in Islamabad. In fact Melange would pose very sound competition to the others if it were anywhere other than in Islamabad. The thing...
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30 Sep

Dou Rukh: two sides of the same picture

In this constant pursuit to keep photography alive as an art (as opposed to a commercial exercise alone), Karachi's ace photographers Arif Mahmood and Tapu Javeri launched a book of interesting portraits at the IVSAA today. The book titled 'Dou Rukh' captured many of Pakistan's high profile faces from a vast cross section of fashion, television, humanity and arts. Mathira, photographed by Arid Mahmood The portraits were undoubtedly striking, as expected from two of the most experienced names from the field, but it was the event itself that was just as delightful. Warm albeit breezy, the IVSAA courtyard lit up to welcome a diverse gathering of interesting people, including many of whom had been photographed for the book. A...
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27 Sep

PFDC & Sunsilk Fashion Week announce dates

Lahore top design duo, Nickie Nina will predictably open fashion week on October 20. The Pakistan Fashion Design Council has announced confirmed dates for the upcoming PFDC & Sunsilk Fashion Week. The four day trade event will be held (as per tradition) in Karachi between October 20 and 23. The event has been announced as a precursor to Spring/Summer 2012 but several designers have confirmed that they will be showcasing their Autumn/Winter 2011 collections, releasing the designs in their stores within a month. With runway shows in the evenings and exhibitions organized simultaneously, the fashion week will also continue to offer textile corporations a platform. Names like Gul Ahmad, Al Karam etc will showcase their Autumn/Winter fabric collections...
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