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29 Feb

IFW, Oscars, LPNY and Humsafar

Islamabad Fashion Week has been postponed to April 10, 2012 which means that between FPW3 (April 6-9), IFW (April 10-13) and PFDC Sunsilk Fashion Week (April 13-16) April will be a month to conserve energy for. Add the Sky Fashion Showcase to that list (March 26-29) and you'll be exhausted already. What a feeling! Sharmeen Obaid Chinoy's Vanity Fair party outfit by Sana Safinaz was accessorized by a lovely (ruby and diamond) ring and bracelet designed especially for the occasion by Sherezad Rahimtoola. SOC was also presented a pair of diamond earrings to go with the bracelet but she couldn't wear them as the earrings she had worn earlier (by Kiran Aman) were quite heavy and she couldn't...
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28 Feb

IFW postponed. Making sense of WHY?

No concrete reasons have been made official just as yet. The email from Ms Farhana Arshad, Executive Director Triple E reads as follows: Dear All Respected Buyers & Designers, This is to inform you all that Islamabad Fashion Week is POSTPONED due to some unavoidable circumstances. The New Date will be announced SHORTLY.  Please accept our sincere apologies for this inconvenience caused. We hope you will be able to spare your precious time to attend our fashion week in future as well.  This press note came in at exactly 21:37 last night (Feb 27), a few hours after disappointed designers started calling me. Needless to say they were devastated as many of them cannot commit to a new date in March/April and are rightfully...
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27 Feb

Islamabad Fashion Week has been postponed!

In an unbelievable turn of events - given that it has happened three days before Islamabad Fashion Week was to commence in the Capital City - it has been postponed! Several reasons have been given by CEO Triple E Arshad Siddiqui, including visa issues and threatening calls made to Triple E from several 'dangerous' units in Islamabad. Official reasons will be made public tomorrow. Till then...
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26 Feb

Fashion & Friends for Frieha (and Crescent) at Flo!

[youtube=http://www.youtube.com/watch?v=S8ab3K8wWAs&feature=youtu.be] Frieha Altaf of Catalyst PR poses in one of the new prints by Faraz Manan by Crescent Lawn I have not been able to drag myself to the lawn exhibitions this year, not a single one, especially at the Imperial and Palm shamianas. But Frieha Altaf is a smart event manager and she organized a press view for Crescent at Cafe Flo, in an intimate and elegant way. I don't know when and where the lawn will officially be launching. The new and improved Sam: spotted during the makeup call at Rukaiya's salon And here you see Sam all prepped up at the show Fareshteh Aslam and the...
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21 Feb

Sania Maskatiya: the beginning of a great brand

Sohai, Sania Maskatiya, Maheen Karim and Umair Tabani Sania Maskatiya recently celebrated the first anniversary of her shop and it was amazing to see women buying clothes as if they were doing their monthly groceries. All credit goes to this young firebrand who not only has her head wrapped around the commerce of fashion but knows how to balance it with the edginess it takes to be called a designer. Smart designers will make sure the press covers their work, leaving their social activities for exclusives Sania with powerhouse Frieha Altaf. Photo: iPhone Sania with Shernaz and Shezray of Ensemble Pakistan, where the label is stocked as well [caption...
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16 Feb

Nomi Ansari’s all for bridals

Nomi Ansari is unapologetic about his love for bridals and his focus is what makes him so good. I've seen Nomi Ansari rise from the time when he had a little, colourful studio on the mezzanine floor of an unimpressive building in one of the lanes of 26th street. Now he has an impressive space near Teen Talwar, one that boasts hundreds of samples of his vibrant shaadi-wear. Each and every outfit is separated by a plastic laminate (to avoid embellishment snagging the fabric) and each outfit is coded and marked with a visual card. These cards often get stolen, says the man who faces the threat of being one of the most plagiarized designers in Pakistan....
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1 Feb

Woven wonders

(Published in Dawn Images - The Review on Jan 29, 2012) Not everyone wants to be bundled up in cumbersome coats and woolen mufflers when it gets chilly. Stylish women also like to keep it elegant and sophisticated with the drape of a simple shawl around their shoulders; something pure and warm to beat the cold without adding too much bulk. And when it comes to shawls, there are essentially only two types: the classic shawl and the contemporary shawl. Arjumand Amin of Mahnoush (a young lawn brand) wears an embroidered shahtoosh shawl from her mother Mehvash Amin's private collection The most coveted classic shawl is usually the priceless shahtoosh, Persian for ‘king of fine wools’. Pure toosh is...
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22 Jan

Are you ready to wear?

 (published in Dawn Images on January 22, 2012) An overview of the Brands Just Pret store The opening of Brands Just Pret at Dolmen City Mall on Karachi’s sea front is proof of the rising and insatiable demand for fashion in Pakistan. We see new stores catering exclusively to ready to wear popping up all over the place. Fashion boutiques have become as common as beauty salons or CD stores and they are multiplying as we speak. One originally had limited options in Labels, Ensemble and The Designers but with every new boutique the choices are multiplying and the competition is getting tough. Brands Just Pret is one boutique that has managed to catch the eye amidst this...
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