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26 Mar

Hilary Alexander, value addition to the upcoming fashion week

As far as memory serves me, fashion commentator Hilary Alexander was first scheduled to come to Pakistan for the original Pakistan Fashion Week, planned and panned back in 2007. PFW, a Jang Group project for which IMG was roped in, never materialized but the Pakistan Fashion Design Council (one of the country's TWO fashion councils) has managed to invite her for their event next week. Alexander will no doubt bring extensive experience and value to PFDC's table. Hopefully they’ll be listening to it all. Hilary Alexander won the British Fashion Journalist of the Year award in 1998, then again in 2003. This year the CFDA (Council of Fashion Designers of America) will be conferring the Eugenia Shepphard award for media to her....
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24 Mar

Why are there two fashion weeks, anyway

(Published Sunday, 03 Jan, 2010) ‘It’s simply because there are two fashion councils led by ego, as opposed to logic.’ Pakistan is perhaps the only country in the world that has two fashion councils. Many countries have several fashion weeks, but only one fashion council. The United States of America has the Council of Fashion Designers of America, the United Kingdom has the British Fashion Council and nearer to home, India has the Fashion Design Council of India. Fashion Councils are usually non-profit organisations, working towards the growth of the industry and fashion weeks are part of the resulting growth curve. Pakistan’s two fashion councils can be seen as two influential cartels: the Pakistan Fashion Design Council (PFDC or Lahore Council) under their...
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24 Mar

A fashion week for Lahore

(Dawn Feb 2010) Though not the first, it has to be said that the PFDC Sunsilk Fashion Week was the most organized Pakistan has seen so far. The graceful Iman Ahmad of Body Focus takes a bow at the debut PFDC & Sunsilk Fashion Week in Lahore. She has not shown since.   As a trade event, the fashion week held in Lahore last week had its vital statistics in place: there were buyers in the front rows and a hustle bustle of media all over the place. The four-days scheduled 32 collections – some great and some atrocious – with the sole purpose of generating business and building a professional profile for Pakistan’s fashion industry, something only fashion weeks...
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20 Mar

Look forward to Adnan Pardesy at fashion week

The PFDC & Sunsilk Fashion Week kicks off next week and this time on, while ace designer and fashion week's biggest success story Kamiar Rokni, will not be showing many talented designers from Karachi will be making their Lahore runway debut. Adnan Pardesy is one of them. His will certainly be a show to look forward to. "It was high time I showed in Lahore since I have been stocking there for quite some time now and my production is well in control. I have been very impressed with the professionalism of components like Lotus and felt it would be a good experience," Pardesy spoke to me from his workshop late Saturday night. He was celebrating the success of the Pakistani...
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11 Mar

Publicity stunt or massive let down?

Sushmita nahin, Mathira! The only real celebrity at the Crescent show. No one prints animals and figures as animals and figures do not appeal to the conservative masses that feel they are unIslamic. This style sacrifice (a pun, that we see in the monotony of lawn prints) is what happens when you commercialize fashion. And that's exactly why lawn can never be fashion! OVER TO CRESCENT: It was an arrow in the dark that Sushmita Sen would be making an appearance at the Crescent lawn launch but considering the fact that millions had been thrown her way, it wasn't entirely unbelievable. I mean, we all know that Bollywood celebrities have come to private 'functions' in Pakistan and performed...
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7 Mar

First look: Sana Safinaz lawn

Love at first sight! Love or lust, you can rest assure that this year's collection of Sana Safinaz prints is going to be wiped out just as frantically as ever before. Yes, the Expo is a vaster and more secure venue to host the exhibition, but I can easily predict that women will be queueing up outside in anticipation. Just fifteen prints, ladies and you have an exclusive sneak peak into one of them. Image courtesy Safinaz, photographed by Guddu Shani...
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7 Mar

Drops of Jupiter

Kiran Aman and Sonya Battla trace their way through the constellation with collections inspired by the Milky Way Kiran Aman and Sonya Battla   Sonya Battla and jewellery designer Kiran Aman delivered a little bit of heaven last week when they launched their new collections at the Karachi Planetarium, a virgin venue for a fashion event. Inspired by celestial bodies and the galactic world that exists parallel to ours, the event interpreted Aman’s ‘Meet your Void’ and Battla’s ‘Stellar’ with grace and raised the bar for how fashion events may be done in Pakistan. While fashion continues to churn out commercial shows ad nauseam, this event proved how effective design can be when a little intellect is applied to it. “A single speck of dust...
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4 Mar

Here today, ‘lawn’ tomorrow!

I haven’t been to a single lawn exhibition (yet) despite my inbox being flooded with launch invites. I really did want to visit Yahsir Waheed’s but couldn’t because I was traveling and missed the dates. However, anything that excites masses of women in this country merits attention and lawn certainly does…you do know that there are 28 high profile varieties of lawn coming out this season. Here’s a list of the ones that come to my mind…  Gul Ahmed, Nishat, Firdous, Junaid Jamshed, Yahsir Waheed, Asim Jofa, Vaneeza, HSY, Faiza Samee, Shamaeel, Nomi Ansari, Deepak Perwani, Umar Sayeed, Nadia Hussain, Maria B, Bonanza and last but definitely never least, Sana Safinaz. The billboards are up and for all of you waiting for information on the SS range, here’s a sneak peak into what they’ll be offering. The visuals will...
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2 Mar

Kiran Aman and Sonya Battla take design to another level

There are so many cliches that can be applied to Kiran Aman and Sonya Battla's tasteful fashion/jewelry launch that was held at the Karachi Planetarium and featured a presentation and installation instead of a runway show. They took design to astronomical levels, it was an 'out of the world' experience. I really don't mind if you choose not to pardon the pun. I generally don't blog about events that I have reviewed until after my review is published but I could sit on these images no longer and had to post them up until Dawn Images does on Sunday. Kiran has used silver as the base  metal and used gold to plate it while intricately texturing it like the surface of the...
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28 Feb

An open letter to Textile Giants (TGs)

Dear textile mill owners, Thank you for making our country, Pakistan, retail heaven for women every summer. It’s when desi girls start behaving like firangis would if Chanel were to go on clearance sale. And keeping in mind our usually sour and crabby disposition, this madness is terribly refreshing. It’s almost like we have a life between Raymond Davis and Shah Mahmood Qureshi. With Kareena last year and Deepika now, Firdous is making inroads to popularity via Bollywood. And the trend is catchy as Crescent boasts a stunning Sushmita Sen in their new campaign! It is uplifting to see beautiful women impose themselves on us mortals from heavenly billboards, a far cry from the unsightly politicians and religious figures...
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