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7 Jun

Who’s going to PRET A PORTER PARIS this year?

PFDC fairy godmother Alexandra Senes, with Ali Xeeshan, and Isabelle Ballu in the background. Xeeshan may not be going to Paris this year but his is clearly a brand Senes believes in. It was announced at the end of the previous PFDC Sunsilk Fashion Week that several (seven) designers would be selected from the industry to exhibit/show within the Atmosphere's arena at Pret a Porter Paris in Septmeber 2011. Pret a Porter Paris, for the unaware is a regular fashion fair that hosts "special trade shows for different markets, with ATMOSPHERE’S for creators and designers, THE BOX for high-fantasy accessories, THE TRAIN in New York and LIVING ROOM in Tokyo. With its brand spreading out internationally, its attraction grows...
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14 May

Banking on Ethnic Charm

Pakistan's cultural heritage may have successfully revived cultural heritage but the larger task of economic viability remains a challenge. Pakistan’s newest superstar – fashion – stands at the interface of modern pop culture and age-old heritage. To move forward, it needs to look into its past and excavate leitmotifs of that heritage that are fast fading away like the peeling paint on historical buildings. It’s interesting that as ancient monuments and sites crumble away as a result of government neglect, fashion designers – lowest on the power and political food chain – are reviving bits and pieces for the world to enjoy as contemporary and indigenous Pakistani fashion. Urban Pakistan may be a jeans and t-shirt generation but ironically it needs...
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14 May

“Pakistan definitely has a USP” – Hilary Alexander

Hilary Alexander speaks to fashion model Mehreen Syed Telegraph’s Fashion Director Hilary Alexander validates that Pakistani fashion’s Unique Selling Point to the world will be its hand craftsmanship. What motivated you to come for a fashion week in Pakistan? “Well I was supposed to come a couple of years ago for Pakistan Fashion Week but that never fell through. I think I was waiting for this to happen and I came because I was intrigued. It’s a new region and I was curious as to what it would present in terms of fashion.” Now that you’ve seen several shows, do you think Pakistani fashion has a chance to compete in the global market? “Pakistan definitely has a USP. Its ability with...
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27 Apr

The Talented Mr Javeri

Wanted: one KaraCHAKRA bag! I'm really disappointed in Tapu Javeri. I mean why would anyone in their right frame of mind do this to women who are already suffering under the weight of inflation, national insecurity, heat and other problems. But it just shows the apathetic and insensitive nature of Mr Javeri that he would go and launch a limited edition of KaraChakra bags that are to die for. OH isn't that peachy: another thing to die for! The bags feature psychadelic imagery of Karachi: you can pick out landmarks like Frere Hall, Empress Market, Tower, The Habib Bank building as well as camels on SeaView/Clifton beach etc. NOW is when someone has finally started looking into the beauty of the city...
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19 Apr

Why BCW is charging stylists, a clarification

 In a brief conversation with Shanaz Ramzi, Hum TV's GM Public Relations and Bridal Couture Week's official spokesperson responded with a clarification as to why stylists were being charged a grand sum of 200,000 rupees for providing a service at BCW. "Bridal Couture Week works differently from a regular fashion week," she told me today. "We are selling them (stylists) complete advertising packages and that is essentially what they are paying for. They will be providing a service, but we are providing them invaluable air time on Hum TV and Style 360. They will be getting incredible mileage, which is why they are okay with this arrangement. They have already been appearing on morning shows. Designers are charged to showcase on...
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15 Apr

PFDC-L’Oreal Paris Bridal Week versus BCW!

It may be another tongue twisting event in Pakistan's already choc-a-bloc fashion week schedule but a Bridal Couture week is just up Lahore's right alley and it's a welcome addition despite the saturation. Spotted at the press conference: Sara Shahid, Nickie and Nina, Maheen Kardar, Shahzad Raza, QYT, Hani Taha, Fahad Hissayn, Maram, Zara Shahjahan and others. Also, a Bridal Couture Week, or any fashion 'week' rightfully belongs to (any) fashion council instead of corporations that just get involved in fashion for the profit. Why else, I ask, would Style 360's Bridal Couture Week be charging stylists for providing a service? "I've paid 800,000 (8 lakhs) for four shows," says Saba Ansari. "They have scheduled two shows a day...
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11 Apr

Enter the world of HSY prints

Hassan Sheheryar Yasin: the man behind the machinery! It’s impossible to imagine Pakistani fashion without the phenomenon that is HSY and it’s impossible not to love him for the value he adds to it. A brand that has the slickest marketing machinery in fashion, a label that is unabashedly consumer driven and a man that would be Pakistan’s Shah Rukh Khan had he stepped into films instead of fashion. Because HSY is a star more than anything else. I can imagine him waking up everyday and finding pleasure in media attention of any sort: interview or quote, picture or profile. The launch of HSY Prints, of course, takes his stardom to another level. For someone who has never...
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10 Apr

Is the beauty of fashion week skin deep?

Sublime by Sara Shahid: Pakistani fashion in co-existence with different elements of society The PFDC Sunsilk Fashion Week held last week looked better than ever but without a concrete business model it remains to be a flash of beauty at best. Out of the twenty-five collections shown at PFDC & Sunsilk Fashion Week, an impressive twenty plus added either elements of handcrafted couture, well-defined trends in street wear or high voltage drama to the value of Pakistani fashion. As that value was emitted out to the world via the media – local and international that included Telegraph, Times London, IANS and Elle India – it built recognition for this country’s fashion industry as it has never known before. Recognition,...
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