To top
19 Apr

Fashion in full force, Doo-buy!

Doo-buy. Or Dubai. The place reeks of retail and driving along the large pathways that line this concrete jungle, you'd think there were no inhabitants humans in this place. Only looming buildings, speeding cars and lights. It's only when you step into the malls that you see the hustle bustle of life. Aaah, the smell of retail, and it's not just therapy when you're shopping. Even when you're window shopping, it's retail aromatherapy! So obviously, Doo-buy is the best place for fashion brands to flourish. Especially Pakistani fashion brands that attract South Asian socialites like bees to honey. Indeed, that is what one witnessed when Labels opened at Studio 8 on the lush Jumeirah strip. Studio 8 that day was a...
Continue reading
10 Apr

Fashion Pakistan Week 2: Conclusion

Fashion Week in Karachi is over and it has been an exhausting run of 53 shows. I have given no details because honestly, I haven't had the energy but in a very small nutshell, I would like to draw a conclusion. Repeating what I said in my article and previously on my blog, I'll reiterate that Karachi does have an understanding of design and fashion that no other city of Pakistan has. Experienced designers like Sana Safinaz, Shamaeel, Maheen Khan, Deepak Perwani, Faiza Samee out of a much more vast pool of those who couldn't show (like Sonya Battla, Rizwan Beyg, Body Focus - who showed in Lahore this time - Nomi Ansari) have given the city a concrete foundation. The...
Continue reading
9 Apr

FPW2: Day 3 hops between the good, bad and downright ugly

After much contemplation I have decided that I haven’t the energy to comment on every collection in detail anymore and I will conserve my words for the story I am officially writing. However, there are random thoughts that are bubbling in my brain and I have to empty them before I go back to the arena tonight. I don’t think any editor will entertain these rants… Okay, so I have great respect for Rizwan Beyg as a designer. They don’t come more brilliant than him and the man lives style. Dinner at his house before fashion week started, which he magnificently cooked himself, was bliss. So when Riz once said he wanted his council to be the Sindh Club of...
Continue reading
8 Apr

FPW2: Day 3 When it was bad it was horrid

There were OMG moments and there were WTF moments. If you thought day one was bad in terms of designer lineup then you've got another thought coming. I have never, ever seen such an excess of bad fashion crammed into one day. With the exception of Fahad Husseyn, Munib Nawaz, Maheen Khan for Nishat and the marvelous Adnan Pardesy, this day crash landed fashion and brought any buzz generated on Day 2 to a screeching halt. Whatever has happened to the fashion council's sense of design excellence and subsequent selection process? I cannot believe for a second that any of the council governors - Rizwan Beyg, Maheen Khan or Deepak Perwani - could possibly see any potential in so many...
Continue reading
7 Apr

PFW2 Day 2: Getting high on hopes and hemlines

The only thing on my mind right now is that I lost my notebook last night. But thankfully I had documented the first day, remembered most of the second and the third is yet to be experienced tonight. This is me shaking the loss out of my head. #$%^&*#@ Okay…so Day 2 was infinitely better than Day 1. A bit more settled and more easily transitioning between good and bad collections. There were bad collections…oh yes, hell there were some evil clothes, but the taste we took away at the end was all good. Shehla Chatoor: Shehla has been designing for many years and has a niche clientele in Karachi. She has never shown before (and doesn’t stock anywhere either) but after...
Continue reading
7 Apr

FPW2: Day 2 and the buzz is back!

It's midnight and I haven't the energy to write out details of tonight but all I'll say before signing off is that the BUZZ was BACK in fashion tonight. What a strong opening statement by Shehla Chatoor; her serpentile gold chains were pure temptation. Nida Azwer showed a collection much stronger than what she showed in Lahore two months ago; a throwback to ancient civilizations, this one had interesting motifs and imagery. Two designers who showcased very disappointing collections at FPW1 - Sanam Chaudhry and Abdul Samad - evolved much, much more stronger this time. Their enthusiasm to fight it out was appreciable. And Shamaeel's finale was magnificent. Paying homage to rich Pakistani heritage the collection, embellished with imagery from...
Continue reading
6 Apr


Karachi: To initiate a fashion week is one thing but to sustain it in terms of quality is completely another. Much to one’s disappointment, FPW2 started off on extremely weak footing yesterday. With very high event management standards set up by Lahore two months ago, one had hoped to see this take the game a step further but in reality it was a case of two steps forward, one step back. The core of the issue: bad or irrelevant collections that should have been edited or streamlined out of the show. As I said on the red carpet, fashion weeks should be about building quality, not quantity. Eleven collections were shown on Day 1 and out of all of them...
Continue reading
5 Apr

Shoania: A match fixed in headline heaven

  The Indian take: Sania Mirza…of course, what else did you expect from her. Yeh toh hona tha, after all she is Muslim before being Indian. She did refuse to play doubles with the Israeli Shahar Pe’er in 2006 and she was photographed sitting with her feet up towards the Indian flag. She even faced possible persecution by the Indian Prevention of Insults to National Honour Act. We think she should give back her Padma Shri and Arjuna Awards. Let Pakistan give her the Pride of Performance for marrying Shoaib Malik. We’d love to hear the Pakistani Taliban’s take on her skirts! The Pakistani take: Sania Mirza…of course, what else did you expect from Shoaib Malik who was desperate to marry an...
Continue reading
31 Mar

Sara Shahid relocates Sublime in Karachi

Summer blues: Me, Sara Shahid, Fareshteh Aslam and Fathma Amir at the launch. Sara Shahid of the Lahore based label Sublime flew down to Karachi to launch her brand of clothing at Labels.  She has been stocking at another multi brand fashion boutique – The Designers – for several years but I think Labels will be a much more lucrative and appropriate option for the minimalist label. While The Designers has been great for formal, wedding wear, Labels has been synonymous with the working woman’s wardrobe, whether it is designed for ‘on the job’ or formal evening clothing. Sublime fits the bill perfectly. Also, the higher footfall at Labels will ensure better success for the brand. [caption id=""...
Continue reading
16 Mar

On the prowl!

How many fashion models are catwalking into television, consequently stripping fashion of its glamorous mystique! When I sit at a fashion show I do not see ‘models strutting their stuff down the ramp’ as so many people like to call it. I see rows of disgruntled daughters-in-law, rebellious siblings, abused wives, estranged lovers and in some unfortunate instances even housemaids, helpers and domestic staff. Such is the line up of Pakistani fashion models. Most of them are all these characters because thanks to their greater involvement in television serials, they are acknowledged by their acting profile rather than their modeling. Almost every fashion model, with the exception of a handful, has stuck her finger in too many pies. The result is...
Continue reading
Subscribe to our weekly newsletter!

Enter your email address below.