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15 Nov

PFDC & Sunsilk Fashion Week: Finale

The best thing about the line up at this fashion week was the fact that it had been edited. From thirty plus collections it had come down to around 24 including the charity and PIFD showcase. The daily shows may still not have taken the format of international fashion weeks but they are getting better in terms of presentation. It appears as if things are gradually improving. The foreign media present, at least, was thinking fashion and not the Taliban (finally!). There will be an appreciation of fashion this time, not just the peddling of a fascinating stereotype. The collections on day four: Cotton ghararas could be an interesting trend revival.   Feeha Jamshed nailed it for Teejays once again....
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13 Nov

PFDC & S Fashion Week day three: the wow factor!

Fashion week got into the groove tonight and my mind is buzzing to the extent that I could not sleep without penning a few thoughts You will, of course, get details and visuals in the morning. Mast nazron sey Allah bachae! The House of Kamiar Rokni starring Kami and Tia was house full and fantastic. A smashing hit! The applique and embroidery featuring parrots, eyes, monkeys, soda bottles and everything Pakistani on clothes that could be carried anywhere in the world were nothing short of wow. WOW! Aly Xeeshan put up a collection that wowed the desi sensibility and had two foreign journalists eager to buy his pieces backstage! Next stop retail...
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12 Nov

PFDC & Sunsilk Fashion Week day two: bombs away!

If you’ve been in one of those hot & cold situations that leave your hands feeling clammy then you’ll know what it must have felt like to be at fashion week last evening. The text messages started pouring in after eight, relatives insisting everyone return home immediately. It was bizarre, with fashion flashing in front of our eyes, while lives must have been flashing in front of so many on the other side of town. No matter how much you try to sugar coat life in Pakistan, you know that the core is as bitter as hell. But the show did go on. HSY announced the elimination of the three customary breaks; he knew people would have left. The air...
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11 Nov

PFDC Fashion Week Day One: Take Off!

The take off was slower than it should have been; Nickie Nina’s collection was unimpressive. That said, there is much to be said in favour of Day One at the PFDC Sunsilk Fashion Week. Seher Atif of Saai has come a long way from what she showed last season. Her collection had both cohesion and construction. And now that she is confident of her product (as she spoke at the post show conference), she must see that her label is marketed and retailed more prolifically. Akif Mehmood's showstopping outfit! Akif Mehmood, emerging talent from the Pakistan Institute of Fashion Design, was very promising. There was a bit too much surface decoration happening – and one wished he had toned...
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9 Nov

The day before PFDC Sunsilk Fashion Week in Karachi

I can say this with confidence: everything looked beautiful. A good 24 hours before fashion is to set foot on the PFDC Sunsilk Fashion Week runway, the arena where preps were being set up this evening was a little too good to believe. A beautiful sea breeze blowing in created a slight chill and the open ambience of the venue added to the romance of the place. That and lots of technicians and carpenters hammering the red carpet into place gave the reassurance that all things logistical would be well in place tomorrow. The Lotus, Catwalk and Unilever teams were up and about, R Team seemed confident and systematic...
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5 Nov

Lux Style Awards: candid moments

I wrote and packed off my review of this year’s Lux Style Awards for Dawn two days ago. Of course, you can expect it to be responsible and analytical. But boy oh boy have I been wanting to have fun with what we all experienced there that night! So everyone knows that it rained on the red carpet and yours truly was one of the few people to witness the downpour…one of the few because most people arrive fashionably late. And so it rained and the puns that followed were hilarious: The rain does not stay on the plain! ‘LSAs washed out, hosed down…’ ‘Raining men on the red carpet…’ ‘The rain in Spain is no longer restricted to the plain…’ And...
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3 Nov

When in Mumbai, do as Bollywood!

(Dawn, October 31 2010) Compact and delightfully well organized, the HDIL India Couture Week would have been the ideal model for Pakistan’s fashion weeks to begin with. The Grand Hyatt in Santacruz Mumbai, where HDIL India Couture Week is hosted every year, started coming alive a day before the shows were to commence. Lobbies were taken over by leggy models that charmed the otherwise corporate corridors while a flurry of overanxious organizers fluttered around like busy bees. Fashionistas clicked around in ridiculously high heels (and just as high skirts) and the cafes crawled with the fast and fashionable pecking at bits of lettuce and fresh fruit. From luxury cars glistening outside (meaning that a Bollywood star had arrived) to bell-boys wheeling clothes...
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10 Oct

Fashion weeks: Fashion’s road less travelled

(Dawn October 10) This September the frenzy of excitement amongst designers was hard to hold down. The latest issue of American Vogue had hit the stands, featuring two-pages on Fashion Pakistan Week 2, and understandably not a single copy was left unturned (read unsold). Any fashion follower would know the value of Vogue coverage; fashion fortunes have been made by a mere mention in its sacred pages. And while this coverage did not entirely look at Pakistani fashion’s most glamorous angle — inevitably bringing in the Taliban — it did suggest that Pakistan has another, more liberal angle than what the world is used to seeing. Carla Power, the writer who specialises in the study of Muslim societies, suggested as much with...
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3 Sep

Does it pay to be a fashion journalist?

(Instep, The News) Does it pay to be a fashion journalist? Well, depends on what you want to be paid in! Are you looking for a fat paycheck every month? You’re likelier to get rich digging graves! Are you looking for career growth? Given that there are only a handful of dailies and (credible) glossies catering exclusively to fashion in Pakistan - most of their editors being the owners which kind of kills any credibility you’d want associated with your name - the odds of your being promoted in any are low. Better not to hold your breath! Are you looking for respect? Uh…let me phrase this kindly: the intellectual snobs will make you feel two inches tall and the people you work with...
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3 Sep

Ramadan trends: the key word for Ramadan is sophistication

(Dawn, The Review) Fashion loves to weave itself around every occasion and that includes the month of Ramadan, which brings out every woman’s perpetual desire to upgrade her wardrobe. Blame it on the iftaar parties that demand a different perspective on your personal style or the run-up to Eid, which brings out one’s ceremonial side even in hard times. This is a month in which we buy clothes, we donate clothes and we try to ensure that a festive spirit, in one way or another, touches everyone around us. Fashion statements made in Ramadan also digress from the usual emphasis on flaunting labels and making OTT style statements. Clothing becomes more sublime, less risqué, more modest and certainly a tad bit...
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