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In a latest information update, we have learnt at A-Plus Entertainment TV network is all set to launch its own news channel, to be broadcast very soon. Called Public News, the channel has been positioned as “a channel for the public” to solely reflect the interests of the general populace with the maxim: ‘Zuban-e-Khalq’.

 

 

In a pre-launch statement, the management behind the channel stated:

‘Public News’ as it’s name suggests, comes to our home screens with the promise of being “a channel for the public – a public voice.” There is only one agenda at Public News and that is to reflect the true interests of the general populace with the maxim: ‘Zuban-e-Khalq’. It will speak the language of the people.

The channel will be head by Mr Yousaf Baig Mirza, who has held the position of Managing Director (MD) at PTV three times under three different regimes. His tenure at PTV is regarded as the most successful period in the State channel’s history with dynamic initiatives that produced rewarding results. Furthermore, YBM (as he is popularly known), played a vital role in the launch of Dunya News as part of the launch team and as its MD.

 

Saleem Safi and Sana Bucha

 

He was also the founding Chief Executive Officer (CEO) of Channel 92 HD, heading the start-up team and successfully launching the channel again in a very short period as he did with GEO Super. He also enjoyed a brief stint as CEO Express Media Group, heading the Group’s electronic and print media entities. He’ll be bringing all this experience to Public News.

 

Faisal Javed Khan and Yousuf Baig Mirza

 

Public News is expected to launch within the next few months.

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The Haute Team

This article is written by one of our competent team members.