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17 Aug

Day 1: Season 2 of Virtual Fashion Show kicks off on ramp

virtual fashion show

After the success of the first digital edition of Catwalk Cares Virtual Fashion Show, CEO of Catwalk Event Management, Frieha Altaf kicked off the second edition on a physical runway with controlled conditions this Independence Day.

The 20-minute show, which was recorded at the Net Set Studio in Karachi, aired on ARY Zindagi as well as streamed on ARY Digital’s YouTube channel. Day One featured Zainab Chottani, Alkaram Studio, YBQ, Diners, Kayseria with a performance by Natasha Baig. The themes that reflected in most of the collections were based on hope, resilience and a general sense of positivity.

Season 2 followed the new normal as the show commenced without audience, with limited number of model and under strict SOPs. Here is a rundown of what happened on Day 1:

Zainab Chottani


virtual fashion show

Zainab Chottani’s presented her high street line ‘Tahra’ with a collection titled ‘Joy’ with models Erica Robinson, Javeria Hanif, Rahima Ali and Fatima Hasan. Inspired by the idea of celebration amid the stress of a pandemic, models danced and drank soda while wearing cotton kurtis in vibrant colors like marigold yellow, bright pink and cerulean blue   embellished with motifs of  balloons, pineapples, cameras and  airplanes.

Alkaram Studio


virtual fashion show

Alkaram Studio showcased a four piece luxe collection ‘Esfir’ (star like), modeled by Robina Khan. The formal collection was a tribute to our traditional roots, in vibrant colors like fuchsia, amethyst, tangerine, jade green and cerulean blue. It also fused season’s latest trends with traditional silhouettes; including short and off-shoulder shirts, balloon-sleeved tunics and shararas and ghararas.

YBQ Design Studios

Seen Unseen

virtual fashion show

Yousuf Bashir Qureshi (YBQ) showcased his 18-piece collection titled ‘Seen Unseen’ in an artistic poetry-laden fashion film ft. Sarah Bashir Qureshi,  Hani Yousuf Qureshi and Anoushey Abbasi. It was inspired by dreams of an old Dhaka and the tale of a single mother and her connections with her offspring. The casual pret wear collection made from pure cotton and mulmul in white and soft pastels, composed of loose tunics, shirts and crop tops paired with Thar pants and dhotis.

Read: Catwalk Cares Virtual Fashion Show Season 2 returns to ramp with 16 designers


Fashion with Ease

virtual fashion show

DINERS showcased sleek menswear collection that included formal office wear as well as kameez shalwar suits, shoes belts and accessories, modeled by Danish Wakeel.



virtual fashion show

Kayseria’s Autumn/Winter 2020 collection ‘Umeed’ Couture was modeled by Maha Tahirani. Celebrating human reflection and human resilience, the 7-piece limited edition featured bridal wear capsule, specifically designed to  shine beautifully at Zoom weddings.

virtual fashion show

Folk-rock singer, Natasha Baig also performed a raag-based song Kesaria during the presentation.

Watch the Day 1 fashion presentation here:


The Haute Team

This article is written by one of our competent team members.