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7 May

Exclusive: Atif Aslam reveals why he’s (really) not part of Pepsi BOTB this season

Why is Atif Aslam not a part of Pepsi Battle of the Bands this year?

There have been rumours of Atif Aslam demanding a whopping 3 crores and that being the main reason for him to be opting out of Pepsi Battle of the Bands this time around. Another speculation that has been floating around is that his prior commitments were coming in the way of Pepsi BOTB show dates.

“I love mentoring the youth of Pakistan!” Atif spoke to Something Haute after his concert. “The energy and creativity they bring to the music scene is refreshing. There have been many rumours as to why I’m not a part of Pepsi Battle of the Bands this time. The truth is, that it is neither a money issue nor an issue with conflicting dates. For the benefit of the youth that has showered me with love and respect, I was willing to shuffle dates around to accommodate the show. However, the lack of professionalism that my team encountered during negotiation period is the main cause of the end of this collaboration.  They had my team running around for one and a half month with no end in sight.  Finally, we decided to call off the deal. We are all professionals and need to promote global work ethics and standards within our country, which means valuing each and every individual’s time.”

Eemaan Samdani

The author is a US-based Digital and e-commerce senior consultant for a Fortune 500 company in NYC. She loves to read, write, cook, and travel with her family comprising three wonderful kids and a husband. Her way of staying connected to Pakistan is by promoting the softer side of Pakistan in the US by being a Digital Ambassador for Pakistan, and by contributing to Pakistani publications.