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Sohail Javed is a force to reckon with in the ad world with a number of TV commercials and music videos under his belt that span from celebrated musicians like Junoon, Kaavish, Sajjad Ali & Abbas Ali Khan to the recent music video of JPNA 2′s ‘Tillay Wali Jooti.‘ However, now it seems he is all set to direct his first ever feature film starring the Bashar Momin famed actor Faysal Quraishi in the lead role.

Something Haute spoke to the director about his upcoming venture and what compelled him into making a film of his own.

“If truth be told, I always wanted to make a film. I wrote my first film back in 1997 and kept writing more when I felt like,” Sohail Javed revealed. “In all, I’ve written 4 scripts to date but going with this one now because this is me.”

The filmmaker also informed that while the female lead will be revealed in October, he had chosen Fasyal from the get-go.

“Faysal is a superb actor and fits the bill for the character,”  he said.

Keeping the kind of genres Pakistani films are based on in mind, we asked the director what kind of film we should expect from him given the ongoing trend.

“It’s a love story very close to my heart and we are not experimenting with skits or random moments but a proper, crafted story which I am not going to shy away from,” the director explained.

He also revealed that they will start filming in late December or January of next year, but the entire cast will be announced this year.

Keep watching this space for more updates regarding the film…

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