Eid is one time when we let down all our guards and embrace desi culture for what it is, pure rooted tradition. But how do you define traditional wear in Pakistan? Is it the regular shalwar kameez, churidaar, dupatta and gharara or does it go beyond that? We believe that fabrics, embellishments and silhouettes do play a pivotal role in creating a persona along with how you accessorize your look.
Generation has caught the Eid vibes just right this time as the label, which is synonymous with celebrating tradition through crafty pieces, has took it a step further in owning Pakistani heritage. Generation’s Eid Collection 2019 campaigns for Parcel Kahani which revives what Eid used to be all about prior to the digital age.
Parcel Kahani rekindles our love for mehendi, chooriyaan, post cards, handwritten notes, personalized gifts from our grandmothers; in short it took us back to Eid’s high-spirited festivities. So when everything is so desi, the attire should be as close to home at it can get. Hence, Generation has come up with an Eid Collection which is woven with exquisite craftsmanship and fuses several eastern elements depicting the brand’s love for the sub-continent and its cultural values.
Eid celebrations usually evoke nostalgia, and fashion wise, post-partition designs are best to be donned on such occasions. Remember those beautiful textures and fabrics that our grandmothers used to flaunt in their heydays; they look luxe even in black and white photos. As subtle sherbet hues are popular in youth these days, you can opt for shades of mint green, peach and tea pink. Add some fine gota designs for a festive look.
Generation’s Eid Collection also stands out with its representation of a modern Pakistani woman. The brand has introduced a confident woman who wears her heart on her sleeve and doesn’t shy away from sporting what she likes. That’s what Generation calls ‘No Nonsense Nighat’ persona and we think it is feisty and futuristic.
Gone were the days when women were questioned for their unique fashion choices. Surma and paranda are not uncool any more, joggers over shalwars are in vogue and not matching your accessories to your outfit is the next best thing. And all of this has been made possible when the girl of today realized that there’s no need to participate in rat race of trends. Generation celebrates all these women who always add a desi touch to their apparels.
Treading into the terrain of popping colours and floral prints, the collection has a lot to offer for eccentric fashion lovers. Alongside bright tones of red, maroon, mustard and green, naths, mathapattis and other chunky baubles take the look to another level. These unconventional fashion choices are a breath of fresh air from the monotonous styles that we follow every year. The outfits are available in a range of airy kalidars, shararas, shalwar kameez, dupattas and saris.
We particularly loved the white bangles traditionally worn in Thar. Sleek straight or curl tresses have been done to death; why not adorn your Eid looks with simple yet classy styling such as braided hair with paranda and mehendi over hands. The colorful canvas will shine with these little but noteworthy additions and also keep the Pakistani aesthetic alive.
Find the complete Generation Eid Collection 2019 online and grab your favourite picks before Eid.