The ‘gora complex’ in our society is changing gradually, but only to some extent. Our television screens are still bombarded with ad campaigns supporting ‘fair is beautiful’ and the obsession with fairness still exist. However, times are changing for the better, and we are ecstatic to know that there is some hope. It is always a welcoming change to read that a popular actress like Iqra Aziz has taken a stand as she recently refused to accept a whitening cream ad.
Her fiancÃ© and actor, Yasir Hussain took to Instagram to appreciate her stance and wrote, “I love you even more for what you did yesterday.”
“Yeh baat aap sab ko batana is liye zaroori hai kyon k yeh aik behtareen kaam hai. Kal iqra ne aik (whitening cream) ka advertisement karny se mana kar dia jo society mai complex phelany k bohot sary paisy bhi offer kar rahy thy. Juratmandana aur sahi Qadam uthaya aap ne [It is important to announce this as it is an excellent step. Yesterday, Iqra refused to work in an advertisement for a whitening cream. They were offering a hefty amount of money for spreading this skin-color complex in the society. Iqra has taken a courageous step in the right direction.],” he wrote adding, “Allah ne jesa banaya hai us mai Khush rahen.”
View this post on Instagram
@iiqraaziz I love you even more for what you did yesterday . Yeh baat aap sab ko batana is liye zaroori hai kyon k yeh aik behtareen kaam hai . Kal iqra ne aik (whitening cream) ka advertisement karny se mana kar dia jo society mai complex phelany k Bohot sary paisy bhi offer kar rahy thy . Juratmandana aur sahi Qadam uthaya aap ne ??â¤ï¸ â€œBeshak kisi gory ko kaly per aur kaly ko gory per fazilat nahiâ€ Allah ne jesa banaya hai us mai Khush rahen . #iqraaziz #respect
In response to the post, Iqra Aziz emphasized “what is wrong, is wrong”. Celebrities like Saba Qamar and Ali Kazmi were the first to laud Iqra’s stance.