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13 Sep

Jazz: Celebrating 25 years of connectivity

If you’ve been in Pakistan right before the turn of the century, there’s no way you wouldn’t know Jazz. Only one of the most widely recognizable names in digital connectivity in Pakistan, Jazz is completing its 25 years in the industry this year.



Probably the first network to enter our houses along with cellular phones back in the 90’s, Jazz remains one of the pioneers of digital technology in Pakistan. It is the largest mobile communication provider in Pakistan with every third mobile user in the country being a Jazz user.

Even with an influx of new network options, it has remained ahead of the game. A testament to Jazz’s technical superiority is that the company has the largest data user base at over 36.5 million, most of whom are using the best-in-class Super 4G technology. Three times in a row, Jazz has also been awarded the fastest 4G in Pakistan by Ookla.

“Jazz was launched with a promise of connecting Pakistan and 25 years on, we empower 60 million Pakistanis through the country’s largest voice and data network, high-speed mobile internet, innovative VAS offerings and financial services,” said Aamir Ibrahim, CEO Jazz. “Our journey has been about focusing on access even in the remotest regions, a customer-centric approach and a commitment to affordable digital tools for all.”

As Jazz rounds off its silver jubilee, it pledges to continue its support to the growth of digital economy in Pakistan. However the best is yet to come as it has just gotten started- Abhi tou sirf shuru’at hai aglay 25 bhi sath hain!

For this purpose, a beautiful TVC has been shot in four exquisite locations across Pakistan. The film showcases in a very artistic manner how Jazz has been defying the norms and changing the digital landscape of the country for years and is geared to take on the future with the millennial youth right by its side.

Jazz is also taking to social media a campaign that plays on nostalgia, in which they are looking to tug at some heartstrings and have a giveaway contest that will ask participants to share their favorite memory with Jazz from the last 25 years. In another contest, they are asking participants to submit their vision of a futuristic Pakistan.

To offer a more refined user experience, Jazz is also launching a new revamped website. This is alongside offering its valuable customers a generous 25% off on the Weekly Mega Super Duper bundle. They can get 10 GB data, 5000 Jazz/Warid mins, 5000 SMS & 50 off-net minutes all in just Rs.222.

Rightfully so, Jazz prides itself on spearheading the digital revolution in its 25 years! For that, we congratulate Jazz!

 

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The Haute Team

This article is written by one of our competent team members.

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