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20 Nov

‘Jo Tu Na Mila’ by Asim Azhar is a ballad about unrequited love and it’s quite impressive

Asim

Pakistani pop singer Asim Azhar came into the limelight five years ago with his renditions of Ed Sheeran’s A-Team and Flo Rida’s Whistle and became an instant sensation. The singer has also made appearances in Coke Studio season 9 and 10.

Asim has now released a single in association with Universal Music India which is likely to strike a chord with his fans. The beautifully shot song is a ballad about two lovers, one of whom has moved on while the other is still deeply in love. Taking the role of the protagonist, Asim tries his best to fit the part and surprisingly manages to pull it off without overdoing it. Iqra Aziz — who has been wooing audience with her stellar performances in TV dramas — plays his love interest in the video.

 

Asim Azhar

 

The song begins with an aerial shot of a city, with a phone conversation between Asim and his friend where it is established that Asim is still in love with someone who has moved on. In terms of execution, this is perhaps the weakest way to establish something in a film, TVC or music video.

Read: If I find any gaze inappropriate, I say it on the person’s face: Iqra Aziz

The music video, without a doubt, makes for an aesthetically pleasing experience. The shots are executed beautifully which adds value to the overall audiovisual experience. The use of reds in the music video also appears to be strategic. Red signifies passion, desire but it also signifies danger and fire which is the theme of this song. If you continue to be engrossed in unrequited love, you ought to be in danger for hurting your own feelings.

 

Asim Azhar

 

The vocals are a treat for the ears. Asim has time and again proven that he is a singer who means business. The composition is unique and the vocals will certainly impress young and old people alike, especially those who have experienced one-sided love.

However, the soulful performance — though visually pleasing — makes for a very conventional music video. What sets this apart from various other ballads about love that never materialises from both ends? The singer can best answer this question.

 

Asim Azhar

 

The video ends with Asim burning his lover’s pictures, signifying that he is moving on too. The song certainly lives up to the hype it created and credit should be given where it is due, Asim has definitely made a strong impression especially with certain tricky notes that will wow the listeners.

Watch the music video and be the judge yourself:

 

Ayesha Ghaffar

The author is a Sub-Editor at Something Haute and a fresh Journalism graduate from SZABIST. She is paving the way for her future in the field of media and reporting. When she is not working, she is busy watching Penguin videos and staying away from cats.