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27 Jun

Kim Kardashian West’s shapewear line ‘Kimono’ faces backlash

Kim Kardashian is no stranger to controversy and the starlet has once again found herself in hot waters after announcing her new shapewear line recently.

The reality TV star revealed the project that she’s been working on for the past year, announcing her shapewear line titled Kimono. Kimono is a traditional Japanese robe, worn at special occasions and has long been a symbol of respect and culture for the Japanese.



The name instantly set off a stream of backlash, with people voicing their concern with the use of the word ‘kimono’ for a line that has nothing to do with the traditional Japanese attire. The title of Kim’s line did not make sense to a lot of people, many of whom accused the star of cultural appropriation.



The announcement prompted the Twitter trend #KimOhNo, with people criticizing the line as being disrespectful, and calling Kim out for using the word only because it has her name in it. It’s important to note that Kim’s line exclusively features shapewear and has no relation whatsoever with the style of the original kimono.



Kim is yet to address the situation, and has continued to post about her line with the hashtag #KimonoBody. She had previously said that the line is inclusive and meant to celebrate and enhance the shape of women. The collection includes form-fitting shapewear in nine different skin tones and a range of sizes.

This is not the first time the controversial star has been accused of cultural appropriation; in 2018, she sported braided hair and gave the credit to Bo Derek’s braids from her 1979 film 10, completely disregarding the origin of the style, which is from West Africa.


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