Temperatures are rising and the annual lawn wars are about to begin! Other than having high-quality fabric, aesthetic prints, and an affordable price range, itâ€™s also the face of the brand that contributes to its success. From the likes of Mahira to Kubra, lawn brands choose from the most loved divas depending on how well they suit the face of their brand.
Curious to know who is endorsing which brand this lawn season? Hereâ€™s a look at some of your favourite divas and their choices…
Mahira Khan for Sapphire
The brand has recently revamped its design team, and also introduced superstar Mahira as their new brand ambassador. Mahira represents the modern day women, yet keeps things classy and traditional; making the perfect Sapphire woman. After all, classic whites and chic prints are what we associate with Mahira!
Syra Shahroz for Cross Stitch
The brandâ€™s latest campaign caught attention for its tactical strategy and play on the Homeland series. The brand is known for its busy prints and weâ€™d think it appeals to a more mature clientele. Perhaps Cross Stitch is trying out a new strategy to expand amongst the younger generation, for which Syra makes a perfect choice.
Ayeza Khan for Al Karam
The much-loved girl next door has joined Al Karam, one of the biggest textile houses in the country. Representing Al Karamâ€™s homely vibe, the feel of comfort and all things traditional, we think Ayeza is an apt epitome of the brand.
Mawra Hocane for Bonanza
It’s none other than the social media sensation who has become the face of Bonanza for this season. While Bonanza has a loyal clientele, it is perhaps not as vast as that of competing brands. However, Mawra makes for a fitting brand ambassador as she captures the fresh feel of the brand well. A proper first look of the lawn is yet to be released, but we did see Mawra shooting in Rome for the brand earlier this month.
Kubra Khan for Asifa & Nabeel
While most designers opt for international models to showcase their lawn, Asifa and Nabeel have chosen the England-based Kubra Khan. Giving a look of grace and finesse to the brand, Kubra has carried the lavish prints well.