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24 Jan

L’Oreal’s hijab-wearing model pulls out of campaign over ‘Anti-Israel’ tweets


Beauty blogger and entrepreneur Amena Khan recently made waves as she was announced as L’Oreal’s first hijab-wearing model for a game-changing hair product campaign, just last week. Recent developments though, have led the model to drop out of the campaign.

Amena Khan says she’s stepping down from the L’Oreal Elvive campaign after tweets she wrote in 2014 were criticized as “anti-Israel.”




“With deep regret, I’ve decided to step down from this campaign because the current conversations surrounding it detracts from the positive and inclusive sentiment it set out to deliver,” Khan wrote in an Instagram post.


A post shared by Amena (@amenaofficial) on

Khan wrote in her post that she had deleted the tweets because “they do not represent the message of harmony that I stand for.” She apologized for “upset and hurt that they have caused.”

“We appreciate that Amena has since apologized for the content of these tweets and the offense they have caused. L’Oreal Paris is committed to tolerance and respect towards all people. We agree with her decision to step down from the campaign,” the brand said in a statement.







The Haute Team

This article is written by one of our competent team members.

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