This is the new advertisement for Coca Cola and we’re happy to see several exciting elements come together. The ad is directed by Asim Raza, who directed Ho Mann Jahan with Mahira Khan and Sheheryar Munawar, who are also gorgeous in the ad. The ad also gives us a hint of Mahira and Sheheryar’s chemistry, which we’ll see in the upcoming Saat Din Mohabbat In, directed by Farjad Nabi and Meenu Kaur. Full circle? Not yet. The ad has Ali Hamza’s gorgeous vocals on ‘Tinak Dhin’ (from Coke Studio) in the background and while “Zaalima Coca Cola pila dey” is a very Coke line, the title “Zaalima” is just as much Mahira Khan with Shah Rukh Khan in Raees. Now that’s coming full circle!
We saw the ad and wondered whether this was the look and feel of a film that Asim is rumoured to be directing with Mahira and Sheheryar too. The project is apparently on hold for now but it certainly is in the pipeline.
“This may be the feel of the film…at least this is the thought process that could lead to what you see in the film,” Asim Raza laughed, without saying much, when we asked him.
If it is, then we are looking forward to this one too. Stay tuned!
Oh, and here’s the ad:
Along with some BTS fun, of course: