To top
11 Apr

Is Mawra Hocane the next Lux girl?

News of the Day: The annual Lux Style Awards are around the corner and the buzz around the event is rising to epic proportions. Around all the hysteria and hoopla is the one very important question: who will be the next Lux girl and will it even be one girl or three? We’ve seen and loved many iconic actresses in Lux ads over the years and remember the 50 years of Lux ad with Babra Sharif, Meera, Iman Ali, Vaneeza Ahmed and Aaminah Haq. Last year’s campaign, featuring Mahira Khan (and of course, Fawad Khan) was just as unforgettable. The campaign always picks up the face of the moment and while Lux had Mahira Khan in 2016, the name that comes to mind in 2017 is most definitely Mawra Hocane.

An acclaimed actress, who made a spectacular Bollywood debut with Sanam Teri Kasam last year, Mawra is a social media star with millions in fan following and she’s justifying her worth with her performance and presence in Sammi. Beautiful, popular, talented and the undeniable face of the moment, we can bet on Mawra Hocane being the next Lux girl.

“We are not at liberty to talk about it at the moment,” her spokesperson said, when we called to ask. “Please wait till the official announcement by Unilever.” That kind of confirms the rumours, we would say. We also have it from reliable yet unconfirmed sources that there will not be one Lux girl but three. And let’s stay on the letter M when guessing names!

Aamna Haider Isani

The author is Editor-in-Chief at Something Haute as well as Editor at Instep, The News. Full time writer, critic with a love for words and an intolerance for typos.