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29 Aug

Mawra Hocane revealed as the face of a fairness cream

bb cream

The natural makeup look has been a popular trend in beauty and fashion, with famous BB creams becoming a staple for every girl. BB cream refers to Beauty Balm, a cream that is moisturiser, concealer, protector and foundation rolled in one. BB creams were quite the rage two years ago, until they evolved into CC and even DD creams. Fair & Lovely also came up with a BB cream 2 years ago; remember the Yami Gautum ad? The product was relaunched for the Pakistani market yesterday, with Pakistan’s sweetheart Mawra Hocane as the face of the product.

Hosted at Café Flo, the event was set up with a pretty white and pink décor in accordance with the colours of the brand. However, it was far too hot to be seated outdoors, especially when it is understood that the event will not be starting on time and a long wait is ensured. The guests too were very limited and Mawra arrived in a rather non descript white jumpsuit, to a seemingly low headcount, though the small place was cramped enough to not show it.

 

BB cream

The usually chirpy actress was not happy with the audience’s lack of interaction

After a chat with the audience on her preferred makeup look, which obviously involves the BB cream, we were shown videos (with some technical difficulties) of Mawra’s different makeup looks. Mawra went on to play a game of ‘I Never’, trying to amp up the seemingly dead audience of bloggers, most of whom were far too interested in recording her every move rather than any interaction.

We had a question, though. Is it politically correct for A-list celebrities and influencers to endorse fairness creams, advocating fairness as a benchmark for beauty and success? Kangana Renaut has famously refused to endorse fairness creams in India and only yesterday, Esha Gupta also refused a lucrative contract, saying she was proud of her dusky skin and wanted to send that message to every girl in India. But more on that later. We’ll be discussing the social responsibility of endorsing FAL as well as our review of Fair and Lovely’s BB cream soon. Stay tuned!

Meanwhile, you can watch a clip from the event here:

Posted by Something Haute on Montag, 28. August 2017

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Mariam Tahir

The author is Assistant Editor at Something Haute, plus a fashion student who loves reading, traveling, eating and sleeping but manages to find time in between to write.