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22 Feb

Here’s what to expect from Nida Azwer at FPW ’17

Fashion Pakistan Week Spring/Summer 2017 begins tonight however, it seems things are going to be a little different this time around, apart from it just being a two-day show according to CEO of Fashion Pakistan Council, Nida Azwer.

Talking to Something Haute exclusively, the couturier explained why the council decided to omit one day and what we could expect this time around.

“The council has decided a two day fashion week and shift all young aspiring talent to the millennium show in August. The best designers from there will be showcasing at FPW SS2018. The council has also decided to sponsor ten aspiring designers to make their collections along with mentoring them through the process,” Azwer said.

 

Meanwhile, Nida Azwer will be showing two collections at the event.

“This time around we will be showcasing two collections at Fashion Pakistan Week 2017,” she spoke to SH. “Süsleme, as a solo luxury prêt á porter showcase and The Khalarai Collection as part of the anticipated sustainable craft show. They are very different in their themes.”

Divided into two parts, the Prêt collection will focus on inspirations from tradition embroideries of Sindh, while the Süsleme collection aims to look at Central Asian designs and palettes as its inspiration.

“‘The Khalarai’ is deeply entrenched in a serious endeavor to revive and rejuvenate traditional craft, specifically the embroideries in Pakistan. Drawing inspiration from interior Sindh’s age-old embroideries, the atelier meticulously reinvents stitches such as the Hurmich, Seesha Tanka, Moti Tanka and Heera Tanka on fine quality organza and silk,” according to the designer.

Following a structural approach, the silhouettes in the Süsleme luxury prêt collection will showcase a range from contemporary to traditional including contrasted peplums and draped jackets paired with crisp pants such as culottes, cigarette, harem, and shalwars.

According to the designer, the standalone collection will ‘embrace’ the vibrant colors drawn from Uzbek textiles and the collection is set to be presented across a range of fabrics including fine silks and organzas with detailed 3D embellishment, experimental embroidery, and textures with beads, ribbons and crystals.
Although Azwer’s collection aims for a high spot with its uniqueness, one has to wait for FPW to see how the couturier manages to create her magic on the sustainable ramp this year.

Shahjehan Saleem

The author is Deputy Editor at Something Haute as well as a professor in the Media Sciences department at SZABIST, Karachi. Socio-cultural theories and geography fill up the rest of his time.