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21 Jun

Pakistani teenager to conduct the coin-toss at the FIFA World Cup 2018

Hockey may be our national game and cricket our unifying sport, however, football has a huge and passionate fan following nonetheless. While the Pakistan football team may not have made it to the tournament being held in Russia this year, Pakistan’s contribution sure has! The official match ball of the 2018 FIFA World Cup is produced in Sialkot, Pakistan!



Not just that, Coca-Cola’s Official FIFA World Cup Anthem, “COLORS”, features our very own Qurat-ul-ain Balouch [QB] along with Jason Derulo and its been trending wildly in the country. Now, the brand reveals another proud moment for Pakistan: 15-year-old Pakistani teenager Ahmed Raza will be conducting the coin-toss for the historic match between Brazil and Costa Rica at the FIFA World Cup 2018 on 22nd June 2018 at 4:45 PM (PST). That’s tomorrow!

Read More: Coca-Cola FIFA trophy comes to Pakistan!

Ahmed Raza belongs to a family in Sialkot, whose older members have been crafting hand-stitched footballs for professional leagues across three generations. Not only Ahmed but his father, Shabbir Ahmed too is passionate about football. His involvement with the FIFA World Cup 2018 is a huge dream come true for both the father and the son, who is a huge fan of Neymar Jr. and the Brazilian Football Team. On 22nd June 2018, Ahmed will have the opportunity to meet his idol and favourite football team.

Coca-Cola as also taken Kaleem-Ullah, captain of Pakistan’s national football team (men) to Russia, and he will be joining Ahmed on his journey to Moscow for FIFA World Cup 2018.

To celebrate and document Ahmed’s journey from the streets of Sialkot to the the FIFA World Cup Stadium in Moscow, Coca-Cola has collaborated with two-time Academy Award winning film-maker Sharmeen Obaid-Chinoy. Ahmed’s documentary will be released in July 2018.

This is indeed an achievement and a proud moment for Pakistan as a country! We hope that one day Pakistan can also be part of the World Cup and excite football fans in the country even further!


The Haute Team

This article is written by one of our competent team members.