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5 Aug

Palmolive Naturals Aims to go Tough on Germs & Soft on Hands with its New Liquid Hand Wash Range


The COVID-19 pandemic has altered every facet of our lives. We are adjusting to a new normal, which includes several precautionary measures such as wearing face masks, disinfecting our surroundings and washing our hands like never before. Every country, its citizens and businesses are doing the best to help curb the spread of the virus. This includes many beauty brands that are giving back by using their factories and resources to produce much-needed self-care and sanitizing products such as sanitizers, hand washes and face masks, etc.

Palmolive Naturals has also joined this tremendous movement for the greater good during this critical period, and introduced its new Liquid Hand Wash range. The Brand’s aim is not just to encourage the habit of hand washing, but also provides a solution for those who care about their skin, especially since constant handwashing results in dryness. Palmolive Naturals believes that you can have the best of both worlds by cleansing your hands with its Liquid Hand Wash range – not only is it tough on germs, but its 100% natural, skin loving ingredients’ formula is soft on hands as well.

Palmolive handwash

The Brand has selected the dynamic actress Syra Yousuf as the new Palmolive girl for its Liquid Hand Wash TVC. Syra is a strong, independent and resolute woman while at the same time mother of an adorable child; her personality resonates with the product’s intent i.e. to be tough-minded yet soft at heart. The campaign highlights the importance of staying safe and healthy by washing your hands without compromising on your skin, using the new Palmolive Naturals Liquid Hand Wash range that kills germs while keeping your hands soft and moisturized.

Palmolive handwash

The Palmolive Naturals Liquid Hand Wash range offers 3 exciting variants, each with 100% natural ingredients and no harmful chemicals: Antibacterial, Milk & Honey, and Aloe Vera & Chamomile, giving you a variety of soothing options to choose from. It has a gentle and nourishing formula to keep skin soft, radiant and protected. It infuses the healing properties of nature’s most enriching extracts with clinically-proven formulas for healthier glowing skin.

The Liquid Hand Wash range comes in a series of beautiful and sleek pump bottles in 225 ml and 450 ml that really stand out on the shelves. The attractive packaging and dynamic design create an aesthetic appeal. Each of the variants are also available in refill pouches, encouraging reuse of the bottle and reducing waste.

Syra Yousuf, as the new face of Palmolive Naturals, said, “It goes without saying that taking care of ourselves and those around us should be our first priority right now. With Palmolive Naturals, it was easy to make the decision and be part of this venture because the brand’s philosophy resonates with my own – we have to be both tough and strong to be able to exist!”

As clean hands are essential and lives can be saved by simply washing your hands, let’s stand with Palmolive Naturals to promote the idea further. Here’s the new Palmolive Naturals Liquid Hand Wash TVC ft. Syra Yousuf:


The Haute Team

This article is written by one of our competent team members.