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2 Mar

Pharell Williams and Adidas collaborate for a Holi inspired collection!


With Athleisure becoming the latest global trend to hit the fashion market, it won’t be a surprise if one was ought to take a peek inside any fashionista’s closet and spot a pair of Adidas’ Superstars. So, with such love for the style, it comes as no surprise that the sportswear giant and Grammy-winning singer Pharell William have joined forces to curate yet another colourful capsule collection!

Taking its cues from Holi – the Hindu festival of colour, HU Holi Adicolour comes packed with inherently playful designs in a happiness-inducing palette of blue, yellow, red and green.




Boasting a mix of unique colours and dyeing processes, the collection has used a powder-dying technique, which puts an end to your twinning troubles by ensuring that no two pieces are alike.

While the reinvented Tennis Hu Pk is one of the star shoe styles, the collection also includes four track essentials—tops, T-shirts, shorts and pants that will see you through countless semi-casual days!

Pharell is currently in India to promote the latest collection and has collaborated with Bollywood actor Ranveer Singh.

The collection was revealed on March 1st, 2018 and is available in stores and online.


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