In order to promote cultural, social and economic ties, Pakistan and the Kingdom of Saudi Arabia have mutually agreed to screen films and TV dramas being produced in the two countries.
As per the cultural pact linked between the two countries, both Pakistani films and dramas will screen in Saudi Arabia and vice versa once the agreement comes into effect.
Details of the agreement have been finalised between the Federal Minister for Information and Broadcasting Fawad Chaudhry and his Saudi counterpart Dr. Awad Bin Saleh during his visit in Islamabad, last week.
The said initiative will improve ties between the two countries and help actors gain popularity and recognition outside their respective countries which is important for each artist to grow.
“We are already tied in religious, cultural and societal relations with Saudi Arabia,” he said. “This move will hopefully bring the two countries closer.
To serve a population of more than 32 million, most of whom are under the age of 30, Saudi authorities plan to build around 350 cinemas with over 2,500 screens by 2030, which they hope will attract nearly $1 billion in annual ticket sales.
This move seems to be headed in the right direction if things go as planned.
What are your thoughts?