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12 Oct

Sharmeen Obaid-Chinoy collaborates with Gucci to launch #LetGirlsDream campaign

On this International Day of the Girl, our homegrown Oscar winner Sharmeen Obaid-Chinoy did what she does best. Launching a campaign with Gucci‘s Chime for Change, Sharmeen rallied to raise awareness for a strong cause, #LetGirlsDream.

The Girls Not Brides: The Global Partnership to End Child Marriage and Equality Now campaign is an effort to bring an end to child marriage around the world and revolves around the theme of letting girls dream, of course. At and through the hashtag #LetGirlsDream, visitors are encouraged to share their dreams and to call on the global community to help break down the barriers that keep so many girls and women from pursuing theirs.

Read More: Sharmeen Obaid-Chinoy releases animated film ‘Sitara: Let Girls Dream’

Sharmeen had also partnered with Chime for Change for her new animated short film, SITARA: LET GIRLS DREAM, which chronicles the story of a young girl Pari, whose dreams of becoming a pilot are crushed when she is married off. Gucci and CHIME FOR CHANGE  hosted the premiere of SITARA, followed by a conversation with Obaid-Chinoy, Executive Producers Gloria Steinem and Ariel Wengroff, producer Imke Fehrmann, and composer Laura Karpman, moderated by Kimberly Drew.


NEW YORK- OCTOBER 10: Ariel Wengroff, Gloria Steinem, Sharmeen Obaid-Chinoy, Laura Karpman, and Imke Fehrmann. (Photo by Brian Ach/Getty Images for Gucci)


“Young girls everywhere still face considerable hurdles in achieving their dreams. SITARA embodies that struggle. For me, SITARA is more than a film, it is a movement that we want to start across the world, that encourages parents to invest in their girls’ dreams, freeing their daughters from the burdens of early marriage,” said Sharmeen, who is also a Chime for Change Advisory Board Member.

Italian fashion designer Alessandro Michele, President and CEO of Gucci Marco Bizzarri, singer and actress Lou Doillon, model and actress Elle Fanning, Liberian peace activist Leymah Gbowee, CEO of Women Deliver Katja Iversen, actress Saoirse Ronan, model and actress Jodie Turner-Smith, musician Alison Wonderland, visual artist John Yuyi, and acid attack survivors from Hothur Foundation, girls and women from mothers2mothers, Gbowee Peace Foundation Africa, Lower East Side Girls Club, and many others, have already shared their dreams on the platform as part of the campaign.

SITARA: LET GIRLS DREAM, is produced under the banner of Sharmeen’s animation company, Waadi Animations entirely in Pakistan, from its concept to execution in association with Vice Studios and Gucci’s Chime for Change.


The Haute Team

This article is written by one of our competent team members.

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