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16 Jun

A-Plus’ ‘Ittehad Ramzan’ takes viewers to Ramzan around the world

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Ramzan is a precious time in Pakistan, a time that the majority Muslim country actively looks forward to and prepares for, not only as part of our religious identity but also as a part of our country’s cultural fabric. Worldwide Ramzan is celebrated by over a billion followers of Islam and from corner to corner the thirty days of Ramzan are embraced, practiced and followed in the traditions of Islam in the countries that Muslims call home. Ittehad Ramzan, which translates to Unity Ramzan, aims to break the (let’s face it) horrific, capitalist monotony of Ramzan transitions of today. A Plus Entertainment’s show decided to flip, reverse and blatantly give the boot to the game show format that it’s contemporaries have...
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14 May

Nomi Ansari’s L’Oreal brunch

  It was one of those hot Sunday afternoons when the heat visibly radiates from the concrete ground, much like steam rising from a hot skillet. But an invitation from Nomi Ansari, on behalf of L’Oreal, was enough for Karachi’s fun-lovers to arm themselves in summer wear and head out to Café Verde where the designer’s successful collaboration with L’Oreal Paris Excellence Crème was being celebrated. Titled ‘Ambassador of Fashion’, this was one in a series of alliances that the brand hopes to build with successful fashion designers in Pakistan. With colour in his chromosomes, who better to begin with than Nomi Ansari? L'Oreal's Musharaf Hai, Moazzam Ali Khan with brand ambassador, Mehreen Syed The man can achieve the impossible, apparent in the...
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