BeautyCelebrityFashion & StyleFeatured Haute Trail: 5 times Ushna Shah turned style savant Which Ushna Shah look is your favourite?The Haute TeamMarch 13, 2022
BeautyCelebrityFashion & StyleFeatured Style File: Ushna Shah aces the summer wedding look The ivory outfit, designed by Asim Jofa, seemed to be created with a range of…The Haute TeamJune 30, 2021
CelebrityEntertainmentFeatured Sindh Health Ministry appoints Asim Jofa as advisor on PPE quality control The designer clarified that he isn't in fact taking a salary or accepting any perks…Eman LakhanyJune 26, 2020
CelebrityEntertainmentFashion & StyleFeatured Catwalk Cares: Day 2 of Pakistan’s first virtual fashion show The second day began with Generation followed by Sania Maskatiya, Ali Xeeshan, Ismail Farid, Elan,…Eman LakhanyJune 8, 2020
Fashion & StyleFeatured What to wear for a responsible yet festive Eid this year – Part 1 Here's our pick of 5 designers whose festive Eid collections are ready to wear...The Haute TeamMay 12, 2020
CelebrityFeaturedNews Deepak Perwani designs protective bodysuits for Pakistani doctors These prototypes are awaiting approval from healthcare authoritiesEntertainment DeskApril 6, 2020
CelebrityEntertainmentFeatured In conversation with Asim Jofa about his initiative to manufacture protective medical gear for doctors The fashion industry and retail textile brands are a part of Pakistan’s economic structure and…Eman LakhanyMarch 31, 2020
Fashion & StyleFeatured Asim Jofa embraces festive mood with Orne Collection Elevate your formal attire with statement-making tailoring and luxe designsThe Haute TeamDecember 30, 2019
CelebrityFashion & StyleFeatured People Magazine predicts Kate Middleton’s style during her Pakistan tour "There are some really tremendous designers either in Pakistan or with Pakistani roots. There’s one…The Haute TeamOctober 14, 2019
Fashion & Style Let lawn today be gone tomorrow! (Published in Dawn on March 10, 2013) Lawn mania hit an all-time high last year…The Haute TeamMarch 13, 2013