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3 Jan

Atif Aslam: Getting high on spirituality

Atif Aslam talks to Aamna Haider Isani about how his life has evolved around work and family and how important it is to maintain a distance between the two   Atif Aslam, by all descriptions, is Pakistan’s most celebrated artist today.   It’s a simple case of mathematic. With a massive following of over 18 million on Facebook, 466K on twitter and more visibility than any single artist in the country on Instagram, where 791,000 fans trail him, he is collectively the most followed celebrity on social media. In fact, his popularity equals the rest of the music industry, combined. And that’s just cyberspace. The constellation of his concerts shine all over the world, from popular destinations like India, Dubai and the USA but...
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9 Sep

Ho Mann Jahan’s release postponed

Asim Raza’s eagerly anticipated feature film, starring Mahira Khan, Shehryar Munawar and Adeel Hussain in lead roles, will now hit cinemas after Moharram. Projected as an Eid-ul-Azha release in a star-studded press conference earlier this year, Ho Mann Jahan will now make it to cinemas by the end of November, at the earliest. Producer/Director Asim Raza explains his reasons…       Why has the release of Ho Mann Jahan been postponed?     Asim Raza:Jawani Phir Nahi Aani is releasing on Eid-ul-Azha and it’s a big Pakistani film that we don’t want to go head to head with. We’d happily go up against any Indian film but I feel there needs to be harmony within the Pakistani film industry. We’ll wait for Moharram to pass by peacefully...
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26 May

Behadd: Endless, starting now!

You can call it Fawad Khan's Behadd, Momina Duraid's Behadd, Nadia Jamil's or even Umera Ahmad's but to me this is very much and only Asim Raza's Behadd. As director of this tele film (that is scheduled to telecast on Hum TV on June 1) it is his passion that we see on the screen, his vision for this human story that holds you hostage and rivets you till the very end. Constructed like a telefilm, Asim jumped from the advertisements he brilliantly directs to television drama and I do think this is his stepping stone on which he will take the leap for cinema from. Director Asim Raza with Atif Aslam, who flew in from Lahore to...
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30 Nov

Why the show must go on!

(Published in the October 2011 issue of Herald) 2007: Aaminah Haq and Atif Aslam performed to a frantic audience in Malaysia. The Lux Style Awards celebrate their tenth anniversary amidst national crises and raised eyebrows. Can the annual event survive this inhospitable climate? Here’s why it’s so important that it does… Take a minute to imagine how it was back in 2007. A special plane to Kuala Lumpur was chartered by Unilever to fly over 200 people who couldn’t be accommodated in regular flights. These 200 people were a heady mix of celebrities, musicians, fashion designers, models and the regular swarm of journalists whipping up every possible story. Pop band Raeth serenaded ‘pilgrims’ through the flight all night while...
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9 Aug

Rising, Shining Pakistan (Part I)

This is Pakistan shining. Amidst all the negativity there are individuals who propel spirits and blow optimism into the daily drudgery of our lives. Music, film, fashion…these are all silver linings now. They are flashes that shine brightly and bring out stars from behind the dark clouds. That said, stars today are no longer the glamorous, untouchable icons that they once used to be. Just like the Royals – who have transformed from being power houses of glamour and rich lifestyle a la Princess Diana to Top-Shopping, jeans and t-shirt new age Queens like Kate Middleton – twenty first century celebrities too want to be lifelike rather than being larger than life. That holds true for Pakistan’s brightest star Atif Aslam as...
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13 Jan

Engro Excellence Awards in picture

I don't know whether this is Atif's new look for 'Bol' OR is he inspired by the Taliban OR whether he is actually following in JJ's footsteps, God forbid. All jokes apart he looked quite good in this new avatar and let's just hope the beard and 'zulfain' are a fashion and not religious statement. He does, after all, get commissioned in a melodious albeit religious Engro ad every Ramazan. Ayesha Omar may not have sounded or looked as smooth as Atif but she put up a decent performance with Faiz Ahmad Faiz's 'Bol ke lab azaad hain teray'. We are used to Tina Sani's perfect rendition of this anthem but Ayesha managed to lend it her unique raspy tone. That...
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