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12 Mar

PFDC Sunsilk Fashion Week: Day One

The PFDC Sunsilk Fashion Week took off on Thursday, with five strong names and one Rising Talent Show that offered a glimpse at what fashion students were up to these days. One thing was certain, even before the day took off, and that's the size and scale of fashion week, which the council has managed to build into a formidable force. The strength of any fashion week, however, is always its content and here's a recap of what Day One offered in terms of collections, innovation and design...
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20 Aug

‘Unproductive’ product placements we could have done without

We love this energetic new wave that Pakistani cinema is riding on these days. This is a wave that has boarded all sorts of diverse subjects, from boxers to bankers, rickshaw-walas to corrupt railway officials and cricketers to con-girls. It’s diverse, it’s promising and though it may still be miles away from its destination, it is getting there slow and steady. In a nutshell, we love films. What we don’t love, however, is the inclusion of unwanted ads in the midst of these films. You thought that ad-breaks were only going to haunt you amidst your favourite TV shows, right? Wrong! One thing regrettable in this new age of cinema is product placement, which is actually as strong as any...
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