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30 Sep

Co-branding for Gulabo and Servis shoes?

This collaboration is not yet underway but here's my suggestion: it should be! For the Gulabo show at the TDAP event, Maheen Khan told me that she had picked up white P.T shoes from Servis and her designers spray painted them for the show. So here's the idea: if Bonanza and Bareeze can join hands with designers for value added clothes, then why can't local shoe manufacturers also do the same? And not just for shows, shoe manufacturers like Bata and Servis should consider keeping capsule designer collections, much like Manish Malhotra for Reebok or Design house Marimekko for Converse. Bata and Servis both could do with an image makeover and brands like Gulabo, that are intrinsically Pakistani and retail all...
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