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4 Jun

Fashion weeks lead to fashion retail

Sania Maskatiya and Umair Tabani, the brain behind the brand. Designers should have the space to create while someone else worries about the business and Sania's lucky to have that in her brother. How many times have I heard the question, “What do fashion weeks achieve?” as most people feel it’s an opportunity for certain designers to claim the spotlight before they disappear into the woodwork for the next six months. People feel that way because while runway images may make for ample media fodder (and we do love churning pictures out on different angles for the next six months) clothes shown on the runway were seldom seen in stores. I said 'were' because that holds true...
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22 May

FDA: Fashion Daily Allowance for shopaholics

The joy of driving back home with a boot full of newly purchased merchandize is an immeasurable pleasure for the shopaholic. And you could diagnose me as one. That said, I try never to exceed the credit limit on my card and my delight is always multiplied when I stumble across great bargains. Those great bargains, in my opinion, come in stores that offer high style for a fraction of the cost. 1. Sana Safinaz Store x The Sana Safinaz store is one-must-stop at DMC, especially for those visiting Karachi. To get a well-style, trend pushing (short, smart as opposed to long and flared) tunic for Rs3500 is a smile but when that tunic comes with a Sana Safinaz label it's nothing short...
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17 Apr

The ‘highway’ to high street

How several well placed collaborations have the potential to diversify an elitist face of fashion. (Published in Dawn Images, April 7 2013) They say we’re a poor nation full of very rich people. You could say the same for fashion. For the longest time Pakistan’s fashion industry has been a poor and disorganised place full of very wealthy individuals. For years designers have been content with buttering their bread with bridals, which have paid for exotic vacations, luxury lifestyles and high-end personal wardrobes. Rarely have Pakistan’s ‘successful’ labels actually invested in the expansion of their own brands. Khaadi, Sania Maskatiya, Amir Adnan, Maria B and Karma are amongst the few exceptions that have managed to balance commerce with critical acclaim. Sana Safinaz and...
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15 Mar

KR’s Zulu for the tribal rain dance!

The summer wardrobe is trickling into my wardrobe very nicely. Here's the second print I bought from the KR exhibition: Zulu from the Modernist selection. Maheen Karim has styled this print in her signature three-way tunic with all three prints incorporated. I do feel it may be a bit too much but am enjoying the tribal feel. Note that the embroidered border has been applied to the yolk, sleeves and hem and the chaak (side slits) of this tunic are in front not at the sides as customary. I have to say that there was a 6 inch ribbon with 6 crystals on it that I found absolutely no use for. If I were to follow the picture in the catalogue...
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4 Mar

The House of Kamiar Rokni for Bonanza

I think that the merger of Kamiar Rokni and Tia Noon's design brilliance with the corporate structure of the House of Bonanza (formerly having very little fashion significance) is the biggest revolution since buttons. Okay, so buttons aren't very fashionable when they come in plain black but they do serve a greater purpose and been stylized to look much funkier than the original two-eye model. That, ladies and gentlemen, is what The House of Kamiar Rokni is destined to do for Bonanza: give it a flash of fashion while keeping it's utilitarianism alive. The NEWS collection featured the Rilli skirt (2010) which has made way into the Bonanza lawn series in 2012. Voila! The...
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