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16 May

Spotlight: Style or Star Power?

Bridal Couture Week, now in its tenth season, has to fix the balance which is tipping in favour of celebrities over fashion and style.   The Bridal Couture Week, now in its tenth season, has emerged one of the biggest dichotomies of the fashion industry.   Let’s look at BCW’s strengths first. The event has been consistent in showing twice a year, alternately in Lahore and Karachi, ever since its inception in 2009. The 3-day event, televised incessantly on TV and shown to millions of viewers around the world, has the kind of outreach that designers can only dream of; it gives participating brands the kind of visibility that they probably can’t get anywhere else. FahadHussayn, an acclaimed designer who’s been a BCW loyalist...
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12 May

Fahad Hussayn on Dulha Bhatti and celebs

Fahad Hussayn says that stars bring visibility to shows but they can’t make clothes sell. He elaborates on this and more… Fahad Hussayn is one of the most intriguing designers I’ve known. Half Rajput and half Pathan, he’s someone who comes with a rich family background and yet his aesthetic is developed much beyond rural Punjab. He’s always had a tendency to work around dark, almost Goth themes but his latest work looks brighter.Fahad’s latest show, at Bridal Couture Week in Karachi, featured a very unique collection – Dulha Bhatti – that was inspired by a character who hails from the Pindi Bhattiyan area. Has anyone even heard of it? “I’ve crossed Pindi Bhattiyan hundreds of times and I didn’t know who...
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