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11 Aug

Putting the charisma back in Karma

(Instep Today, Aug 11) Maheen, Saad and their daughter Arianna are the perfect model for Karma family The last two years have been uneasy for brand Karma. Despite the steady business expansion and brand positioning between Lahore and Karachi, Karma’s design evolution has been limited. Apart from the eponymous starburst motif, the pearl and diamante embellishment and the satin streaming that became quintessential to Karma outfits when the label began, one does not recall any trend-setting design narrative that may have wowed or etched itself into the senses since. Critical appreciation has not come often and the litmus test, the Karma collection shown at the PFDC Sunsilk Fashion Week earlier this year, left a whole lot to be...
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