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16 Jun

Ho Mann Jahan…in Chitral

At the risk of sounding like a TV Channel, I have to say - with delight - that Asim Raza has shared these fantastic images of a Ho Mann Jahan shoot in Chitral exclusively with us.   Asim Raza with his team of young co-directors   The weather is perfect, crisp and it promises to inspire all of us to head out Up-North when the film releases on Eid ul Azha.   Mahira and Adeel   In what looks like a romantic frolic in wheat fields, you can see Mahira and Adeel in action. The shooting was for the song, "Dil Pagla" by Zebunnisa Bangash, which promises to be a fantastic track.   Love the location!   Please do not steal...
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30 Aug

Rural to Runway

rizwan-beyg-on-ethical-fashion Ethical Fashion is all about salvaging the conscience (Herald, June 2012) Rizwan Beyg Most people in Pakistan are still confusing ‘ethical’ for ‘ethnical’ but the term ‘ethical’ should acquire the clarity and visibility of a neon sign now that it’s gaining steam all across the world. It can be incredibly pertinent to Pakistan, and Pakistani fashion especially. What do ethics have to do with fashion? More than you think. Ethical fashion, in Pakistan and the third world, is all about rural empowerment and it simultaneously feeds the purpose of reviving dying crafts. The chikankari and gotta work done by the women of Bahawalpur, the rilli patchwork done in central Sindh and the phulkari work done by women in northern Swat are...
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