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19 Oct

In Conversation with Wardha Saleem

Gone are the days when ‘slow and steady’ was a good mantra to win the race. It’s 2015 and the race to the top of any business has acquired an urgent restlessness, a fast and furious pace where slowing down means getting left behind or possibly falling off the bandwagon altogether. And that’s the exact pace that Wardha Saleem is gradually working towards. Just three years into actively pursuing her design label, this IVSAA graduate just recently opened a state-of-the-art flagship store in Karachi; Wardha believes that every designer must have a nucleus to operate from. She also believes that missing one season of fashion week is equivalent to losing out an entire season of retail and moreover, there’s no point...
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