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26 Feb

Sania Maskatiya’s 5-year journey to the top!

Sania Maskatiya talks about digital prints, plagiarism and rumours surrounding her brand!   by Manal Faheem Khan   Sania Maskatiya immediately dismisses my claim when I ask her what it's like being at the top of the Pakistani fashion industry. "I wouldn't say we're on top, there are so many other established brands out there," she modestly brushes off the suggestion. Her impact on the industry, in five short years, is nevertheless undeniable. Sania opened a flagship store in Karachi when high street retail was limited to a handful of brands; her success motivated so many to follow in her footsteps. But it's refreshing to talk to a designer, who despite so many achievements - multiple stores, Lux Style Awards, Woolmark Prize nominations, local and...
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19 Oct

In Conversation with Wardha Saleem

Gone are the days when ‘slow and steady’ was a good mantra to win the race. It’s 2015 and the race to the top of any business has acquired an urgent restlessness, a fast and furious pace where slowing down means getting left behind or possibly falling off the bandwagon altogether. And that’s the exact pace that Wardha Saleem is gradually working towards. Just three years into actively pursuing her design label, this IVSAA graduate just recently opened a state-of-the-art flagship store in Karachi; Wardha believes that every designer must have a nucleus to operate from. She also believes that missing one season of fashion week is equivalent to losing out an entire season of retail and moreover, there’s no point...
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22 Sep

Day Three at PLBW 2015

by Aamna Haider Isani     The third and final day of fashion week held the promise of the best shows and the most amazing collections. But it didn’t live up to either of those expectations. Day 3 started on a strong note with Shamaeel and Nomi Ansari but it tumbled downhill from there.       Label: Shamaeel Collection: Absolute Orientalism     Shamaeel has a strong signature and she sticks to it. Rich, grand and very regal ensembles dominated this collection; there was layering as usual and that layering was enhanced by the use of print. Visually it was a delight and reflected the designer’s understanding of her craft. The finale outfit, a red velvet trailing bridal, was nothing short of resplendent.       Label: Nomi Ansari Collection: Oudh       Colour is what most people...
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19 Sep

Day Two at PLBW 2015

  By Aamna Haider Isani       Label: Sana Safinaz Collection: France Lesage   What really resonated well with our crystal-blinded eyes was the visual relief that Sana Safinaz lent to the runway. This collection was modern and documented the various styles that should be adapted by women in their wedding/trousseau wardrobes. And it was a sexy collection, designed for poised and sophisticated women who prefer to move forward as opposed to get weighed down by the past.     Label: Fahad Hussayn Collection: Matam: Novelty Couture     Fahad Hussayn displayed some exquisite craftsmanship in this collection that, despite the sombre title, had no darkness to it. The intricacy of Hussayn’s detailing was perfect and yet like the weight of the ensembles sent out, there was something that weighed the collection down. There...
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22 May

“I am a control freak" – Adnan Pardesy

Adnan Pardesy talks about retail and the reason why he’s not up for ready to wear yet   Adnan Pardesy has been deemed one of the most talented young couturiers in Pakistan, and also one of the laziest. It has taken him seven years and several successful fashion week showings to emerge from his old showroom on Queen’s Road to mainstream fashion territory. Pardesy opened his new studio in Clifton last week, finally making himself accessible to walk-in clients and fashion lovers. He still hasn’t opened with ready to wear in stock but he does confess to be experimenting with a luxury prêt Eid collection to test the prêt-a-porter waters. In this day and age when ready to wear is becoming the...
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