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27 Apr

E-thinking Fashion Week

  Featuring contemporary and cost-effective clothing, Daraz Fashion Week 2016 made a strong case for instantly available, online fashion.   ‘See-now, buy-now’ is the new fashion mantra, increasingly being tested by brands that realize the need for speed in this cyber-driven-instant-access world. The six-month fashion week lead period is being challenged as consumers are unwilling to wait half a year for a style that goes viral as soon as it is shown on the catwalk and appears old and exhausted by the time it makes it to the stores. Brands like Burberry, Tom Ford and Tommy Hilfiger are already experimenting with the new format. It’s what Pakistan needed and the Daraz Fashion Week 2016, held in Karachi this Wednesday and making the collections...
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18 Apr

Daraz: Does Pakistan need another fashion week?

  Apparently it does, especially if it’s online, as Daraz Fashion Week 2016 is all set to change the way Pakistan shops for fashion!   “You know what we’re trying to do here?” Mubeen Maayr, CEO Daraz in Pakistan said at the little pre-event press meet held at Café Koel this Thursday. “We’re trying to change the perception of fashion and show how it’s not always elitist and unaffordable.”   Daraz is going to try and take fashion to the masses through Daraz FW 2016 that they have planned for April 20. The ‘first shoppable fashion show in Pakistan’ will be held at the Commune Artist Colony in Karachi and broadcast online, immediately making the collections available to buyers. Fashion Week sales will continue online...
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12 Mar

PFDC Sunsilk Fashion Week: Day One

The PFDC Sunsilk Fashion Week took off on Thursday, with five strong names and one Rising Talent Show that offered a glimpse at what fashion students were up to these days. One thing was certain, even before the day took off, and that's the size and scale of fashion week, which the council has managed to build into a formidable force. The strength of any fashion week, however, is always its content and here's a recap of what Day One offered in terms of collections, innovation and design...
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29 May

Introducing Bin Roye, again

With more than a dozen highly anticipated titles in the works this appears to be a fantastic year for Pakistani cinema. I’d say it needs to be rechristened, for the gandasa wielding, trigger happy Punjabi films that fell under the rather derogatory term ‘Lollywood’ no longer exist in the larger scheme of things. This is new age cinema: modern, contemporary and clean. It won’t be without drama though, which is what Sultana Siddiqui, CEO of Hum TV network said in the introduction to Bin Roye at a Press Conference. Colourful, musical and dramatic is the first impression you get of Bin Roye, a film that stars Mahira Khan, Humayun Saeed, Armeena Khan, Junaid Khan, Javed Sheikh and many more. Fawad Khan...
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3 May

From crystal meth to crystals

Rizwanullah recalls his perilous journey as he settles down to a crystalline new life at Fifth Element, the official distribution partner for Swarovski in Pakistan.    “I started taking all these chemicals: heroin, LSD, hash, weed, ecstasy, ice, crystal meth…you name it. I thought I could stop whenever I wanted to but I was wrong. My life had started slipping away.”   Syed Mohammad Rizwanullah. It’s hardly the kind of name you associate with a fashion creature but that’s what he’s always been. The ten-inch Mohawk, spiked at the edges, and lace-up boots that said enfant terrible from the minute you set eyes on them. Give him a mirror and you’d see him preening; he was the proverbial peacock who reveled in the spotlight....
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26 May

Behadd: Endless, starting now!

You can call it Fawad Khan's Behadd, Momina Duraid's Behadd, Nadia Jamil's or even Umera Ahmad's but to me this is very much and only Asim Raza's Behadd. As director of this tele film (that is scheduled to telecast on Hum TV on June 1) it is his passion that we see on the screen, his vision for this human story that holds you hostage and rivets you till the very end. Constructed like a telefilm, Asim jumped from the advertisements he brilliantly directs to television drama and I do think this is his stepping stone on which he will take the leap for cinema from. Director Asim Raza with Atif Aslam, who flew in from Lahore to...
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22 May

FDA: Fashion Daily Allowance for shopaholics

The joy of driving back home with a boot full of newly purchased merchandize is an immeasurable pleasure for the shopaholic. And you could diagnose me as one. That said, I try never to exceed the credit limit on my card and my delight is always multiplied when I stumble across great bargains. Those great bargains, in my opinion, come in stores that offer high style for a fraction of the cost. 1. Sana Safinaz Store x The Sana Safinaz store is one-must-stop at DMC, especially for those visiting Karachi. To get a well-style, trend pushing (short, smart as opposed to long and flared) tunic for Rs3500 is a smile but when that tunic comes with a Sana Safinaz label it's nothing short...
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28 Apr

PFDC Sunsilk Fashion Week: Day Two

The day started with a very insightful lunch hosted by the PFDC Council for the foreign media, fashion consultants and the buyers. It threw light on many of the activities and much of the business that the council is managing to activate for the benefit of the designers. But more on that later. Day 2 at the PFDC Sunsilk Fashion Week was not as impressive as the first. Shehla Chatoor's luxury pret Showing for the first time in Lahore, Shehla Chatoor took the risk of showing a luxurious western collection as opposed to the bridal couture that she is popular here for. But the combination of  Romanesque prints with high end silhouettes, the gold and leather detailing was...
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2 Feb

Pakistan’s fashion goes viral!

Zahir Rahimtoola, CEO and founder of the Labels e Store. This is the season of mega mergers: Adnan Pardesy for Working Woman, Maheen Karim and Bonanza (much more on that later) and today, Labels e store and Hum TV. This merger, certainly another game changer for fashion, turns the Labels eStore into www.style360labels.com thus giving HUM TV viewers all over the world immediate access to Pakistani fashion brands available on the e Store. This may seem like a small step to some but the collaboration between fashion and television is one of the strongest in the world. Manolo Blahnik found a rise in the shoe's popularity when Sex and the City star Carrie Bradshaw started splurging her pay check...
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30 Mar

Feeha Jamshed launches an independent label

[youtube=http://www.youtube.com/watch?v=j0Zb3OdwQf0&feature=youtu.be] In a show that was more about emotions than anything else, Feeha Jamshed launched her own label at Showcase 2012. The collection retained her signature contemporary silhouettes though they were slightly more western than the designs she creates for awami brand Teejays. That said, she kept her aesthetic intact as she paid tribute to her sister Minnaal who passed away in Paris last year. My heart went out to Rabia Butt too, who lost her mother last year and also couldn't hold back the tears. A very sentimental show....
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